Mobile exit-intent popups have become popular in recent years for good reason. Are you new to the concept? Don’t worry; we’re here to give you the lowdown. We’ll equip you with the knowledge to build effective popups.
What are mobile exit-intent popups?
Screenshot taken from modcloth.com
Mobile exit-intent popups are small windows that display a message on your phone screen when you are about to exit a website. Typically, these messages contain offers, coupons, information, or other marketing materials that motivate you to take action.
You may have seen them while bulk sms master shopping online and started to hesitate or change your mind. The technology is smart – it appears when certain triggers occur. This could be a change in the user’s mouse movement, speed, or scrolling behavior. That’s right – the algorithm knows what you’re thinking just by the way you move your cursor.
The purpose of these website pop-ups is to grab your attention before you run for the exit. They give you an enticing reason to stay and take action. Like buying whatever is in your online shopping cart, or signing up for an email newsletter in exchange for 10% off your next purchase.
Mobile exit popups don’t just work on desktop. They’re a useful tactic in m-commerce, too, and are fully compatible with mobile devices (although you’ll need to alter the popup for mobile users).
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12 Things You Need to Know About Mobile Exit-Intent Popups
In this article, we’ll cover 12 things you need to keep in mind when designing your mobile exit-intent popup strategy. While this may seem like a ridiculously simple concept, it does require some forethought and planning.
We’ll cover the reasons for creating an exit-intent popup, the benefits of this type of popup, and the content that can activate it. We’ll also discuss how to create a popup and steps to avoid when creating one.
Exit-intent popups were developed in the early 2000s
The idea of exit-intent popups was first introduced in the early 2000s with Britney Spears and Jenifer Lopez. But about a decade later, they quickly gained popularity with conversion rate optimization. Companies started looking for different ways to increase the conversion rate of their e-commerce stores, and exit-intent popups came to their rescue as one of the most useful methods.
There are some great advantages to using mobile exit-intent popups
Screenshot taken from thetreecenter.com
There are many benefits to using mobile exit-intent popups, including:
- Reduce bounce rate: Mobile exit-intent popups can help you reduce the bounce rate of your e-store. They prevent your users from mistakenly going to other websites in search of better deals. You can keep your customers engaged with your content and product offers, generating more leads .
- Higher Conversion Rates: Mobile exit-intent popups are a great way to increase your website’s conversion rates. They offer last-minute offers and give your visitors an enticing reason to buy from your website.
- Better user engagement: The power of mobile exit-intent popups can be used to engage website visitors in a targeted and personalized way. Ultimately, this leads to higher customer loyalty and retention.
Pressing the back button activates them
You can use coding to trigger a popup every time a website visitor presses “back” to leave the website. Using coding, you can set up a popup that appears when a user presses “back” to leave the website. This is a better approach than using a popup every time they press back (such as going from a product page to a welcome main page).
Scrolling up can trigger a mobile exit-intent popup
On many phones, the domain search bar disappears when you scroll down. This means that if you want to enter a new URL (and leave the page you’re currently on), you have to scroll up a bit. This movement is another signal that can be used to trigger a popup.
Your job as a coder is to find the optimal amount of scrolling up. You don’t want the signal to be so sensitive that it triggers too quickly or too easily (thus annoying the user). You also don’t want it to not appear at all. You want the sweet spot in between.
Screenshot taken from foambrewers.com
Switching tabs can indicate the appearance of a popup
Some companies also use coding to track tab switching on the browser. In this case, when the user switches back to your site, they will see the pop-up, like a nice little gift. This may lack the urgency of other signals, but it can also be effective.
Idle time can trigger exit pop-up window
Another exit popup solution tracks when a user appears to be idle on your site (i.e. not taking any action). This popup can have the effect of “waking up” the user and their interest in your product and getting them to take action.
Additionally, incorporating security measures such as multi-factor authentication can further instill confidence in users, ensuring that their data is protected even during idle periods.
Quotes should be relevant
You could try offering a coupon that’s about to expire, or a free shipping offer. Or, give your email marketing a boost, perhaps with a chance to win something cool in exchange for a visitor’s email address. Or, you could even ask people to complete a quick exit survey to learn more about the visitor’s experience with your site.
Exit-intent popups should be enticing. It’s not just a request to stay on the site and buy something. You how to increase b2c engagement want to give people a more compelling reason to stay — an offer of some kind. To have an impact on your sales rate and customers, your popups must bring clear value to visitors who are about to leave.
Includes a large X to close
By adding an easy-to-click “x” to close pop-ups, you overcome the frustration factor. Many users don’t like having pop-ups make their way into their browsing experience. Making them easy to close can make their browsing easier.
If you can make the X easily tappable and away from the edge of the screen, even on mobile, you’re good to go.
Know what you want to achieve
It goes without saying that puick signs you want your mobile exit-intent popups to be successful. But first, you need to know what you want to achieve. So make sure you set clear goals in terms of conversions, user engagement, and lead generation.
Whether you’re looking to start a new marketing campaign, create an exit-intent popup campaign, or design a compelling email offer, it’s crucial to know what you want to achieve.
Personalized Messages
By using personalized and targeted messaging to grab your visitors’ attention, you’re more likely to convince them to stay and increase customer satisfaction. Let’s say the visitor is a first-time buyer. You can give them a unique code to get them on the bandwagon of your company, so to speak.
If they seem hesitant after showing the shipping cost, you can offer free shipping. Using coding and website tracking, you can figure out different customer pain points and use exit popups to address them.
Mobile Design
Finally, you should make sure your mobile exit-intent popups are designed for mobile devices. This should go without saying, but it’s an aspect that’s easily overlooked. Both your website and your popups should be optimized for mobile device viewing. Since so many people use their phones to shop, your popups should be compatible with those devices.
Avoid These Common Mistakes
Screenshot taken from mountainwarehouse.com/eu/
Here are some common mistakes you want to avoid when implementing a mobile exit-intent popup strategy:
- Being too aggressive. While you want your campaign to sound confident and assertive, avoid coming off as pushy. Doing so can turn away visitors and negatively impact conversion rates. So keep it lighthearted when it comes to the timing and frequency of your pop-ups.
- Not providing real value. If you create a popup that doesn’t provide any real value to the customer, you could end up providing a negative customer experience. You want to be memorable for a good reason, not because your site is frustrating to use and filled with useless popups.
- Not designing for mobile. Many people use their phones to shop. Your pop-ups should be optimized for these devices. Otherwise, you’ll be losing out on a large portion of your consumer base.
- Ignoring the power of artificial intelligence. AI pop-ups can help you step up your game (just remember to register your AI domain to showcase your forward-thinking credentials).
Incorporating AI into your exit-intent pop-up strategy and registering relevant tech sectors can elevate your brand’s digital presence, make it recognizable, and position you as a forward-thinking leader in the tech industry.