Product pages are web pages designed to sell products days this cookie is online. They typically include an image, description, price, and an “Add to Cart” button.
But the best product pages have a much more nuanced strategy
Check out 17 inspiring product page examples (in no particular order). We’ve included top brands like Amazon, Apple, and Nike so you can learn what the best ecommerce sites do.
So, learn to implement best days this cookie is practices in your projects
Amazon is the most visited e-commerce site in the United States . Its product page design is not beautiful, but it works.
In this example, a descriptive product name highlights key features. It helps the page stand out and attract clicks in search results.
Note: Selling products on Amazon? Semrush Amazon marketing tools can increase your listing visibility and conversions.
The average star rating and number of ratings are prominent. Amazon knows that these metrics are critical to building trust.
(On a US site, 98% of respondents said reviews are an days this cookie is essential resource for purchasing decisions.)
Images show the benefits of the product in action. While overlay text provides context
Here are some more beneficial features you will find on this product page:
The “#1 Best Seller” label evokes fear of missing out (FOMO) in shoppers.
Sustainability information to reassure eco-conscious consumers
Review videos from third-party creators like Pocket Lint
Summary list of the main advantages of the product
Full breakdown of product specifications
Customer Questions & Answers
Comparison table with other models
Link to related products
The key point is that Amazon product page design is not suitable for all product websites: Amazon product page design is not suitable for all product websites. But it shows that consumers are hungry for information. Try different formats to satisfy your ideal buyers.Apple is known for its sleek, minimalist aesthetic. Their product page designs are no exception.
Consider the iPhone 14 Pro product page. The clean design puts the product photo front and center. And it directs shoppers to make their choices.
Instead of having separate pages for each model, color, and memory female number data combination, Apple consolidates all the options in one place. To improve the user experience (UX) and make purchasing easier.
Note the emphasis on price: Apple has other landing pages that focus on the benefits and specifications of the product. This one is for people who are ready to buy.
The “New” label at the top capitalizes on people’s desire to snap up the latest model.
Live chat allows the company to respond quickly to questions. Reducing the risk of customer abandonment at this crucial stage.
The main starting point: Direct your users’ attention to the next step. Whether it’s adding a product to the cart or choosing a color.
One of the biggest problems with days this cookie is buying fashion online?
Gymshark provides a series of model photos to help shoppers visualize the apparel on themselves. Making sure to cover all color variations.
Plus, an interactive size guide helps shoppers find the perfect fit.
Gymshark Size Guide Page
While the “Add to Bag” button is the most prominent innovative features for seamless editing on this product page, there’s also an “Add to Wishlist” option. This can accommodate shoppers who want to make a shortlist of items or buy later. In other words, they’re less likely to forget about something that piqued their interest.
Gymshark may also send these users a reminder email.
The most important thing is that Provide all the information that buyers might need right on the product page. Don’t direct them elsewhere or interrupt their journey.
Online shoppers can’t lie down on a mattress to see how it feels
E-commerce brand Leesa addresses this issue through copywriting. For example, they say the product “fits your shape” and sell benefits like “restful sleep.”
Social proof is also important. Leesa prominently displays spam data customer reviews and industry accolades on or near the main product photo. This reassures shoppers that they are making a smart purchase.
The product page also advertises a $200 discount and a monthly payment option. The high price seems more manageable.
Most importantly, customer reviews and industry accolades can build trust and convince customers to purchase. Customer reviews and industry accolades can build trust and convince customers to purchase.