3rd Objective of Charity Website Design

Welcome back to GWS Media’s multi-part blog series about great web design for charities.

We’ve already talked about how to communicate your goals to a target audience of funders and donors (the people who need to know how they can help, why they should help, and what you will do with their money).

Charity web design has come a long way, from simply being functional. Just look at the difference between NSPCC’s homepage around ten years ago….

And how much has changed today

With attractive Flash, careful branding, and great images, NSPCC’s homepage conveys their core purpose well.

Charity websites should serve as much more than a bare source of philippines phone number data information – they are an extension of the organisation itself.

To continue from where we left off: this next phase – objectives three and four – in the charity web design process develops from an inward perspective.

It involves thought and input from your whole team – strategic planning, about what your organisation and its long term vision really are; and where you want to be in future.

The third objective

of charity web design, as you may remember from our first post, is to convey to professionals in your field your expertise and value; these are people who you are not trying to sell to, but to network with, for specific rewards and returns.

The third objective, as far as design goes, is similar to the second objective… but different.

The distinction is important.

The second objective (covered last week) was to what unexpected problems can arise in the process demonstrate your charity’s value in relation to a specific purpose (the objective of your work: e.g., to provide housing and education for the poorest children in Mumbai).

The third is about demonstrating your charity’s value to an ultimate saudi data purpose (the vision that unites all the professionals in your field: e.g., to eradicate child poverty in India).