Where to start advertising your business on the Internet? This is a question that is relevant for any entrepreneur who understands the potential of the online environment in the context of attracting clients for their company.
But it is one thing to understand and want to work, and another to take the first steps in reality. And most importantly, they need to be taken in the right direction.
Often, it is the lack of this very understanding of where to start that stops entrepreneurs from starting to create their success online. Advertising a business on the Internet is now more accessible than ever before, and even if you have a limited budget and time, you can start with a small base and gradually strengthen your position as you receive profit awb directory and valuable analytics.
In this article, we will look at the key stages of advertising a business on the Internet in the form of a step-by-step algorithm that you can use as a ready-made instruction for application.
Step 1: Start with the essentials and collect data
No one can tell you exactly which marketing tool will show the best results in your particular case. Even for companies that do business in the same niche and in the same region, the same contextual advertising campaign can differ significantly in terms of effectiveness. And this is a completely normal situation, because we are talking about the market.
Here is the bare minimum you will need to get started:
- a one-page landing page, a business card site or a simple online store, if we are talking about ecommerce;
- basic SEO optimization so that the site starts ranking normally in search;
- installed codes from Google Analytics and Facebook Pixel to collect and analyze the behavior of visitors to the site;
- a small contextual advertising campaign if the power of email campaigns for generation he niche is not too expensive.
The cost of such work is quite affordable, and you will get a good foundation for further growth. And most importantly, you will take your confident steps towards getting your first clients from the Internet.
Stage 2. Social networks and targeted advertising
It is easier to get your first sales through organic SEO traffic and a Google Ads contextual advertising campaign than through social networks. Therefore, this stage will be the next one, after the two listed ones.
If you are not absolutely sure which social network can bring you clients, you don’t need to try to go to all platforms at once. Just choose one or two and start with them. The algorithm is simple:
- We create company pages on social networks and design them in a corporate style (or just beautifully).
- We publish several posts to attract the attention of users who click on them and encourage them to subscribe.
- We prepare advertising materials for the future advertising campaign: texts, images, videos.
- We start testing ads in a targeted manner , collecting analytics and audiences for the Pixel.
Although everything looks quite simple, in fact, there are many nuances and pitfalls. For example, it is necessary to create successful audiences with correctly selected interests at the start, come up with creatives that catch, draw the right conclusions during the display process in order to filter out ineffective ads/placements, etc.
Therefore, you need to turn to professionals to solve this problem. After all, the success of your business largely depends on the quality of its implementation.