5 differences between a CRM for social networks and a traditional one

There are several differences between a CRM for social networks and a traditional one:

#1 Communication channels

A traditional CRM focuses on more traditional communication channels such as email, phone, and postal mail, while a social CRM focuses on social media platform channels such as Facebook, Twitter, Instagram, etc.

#2 Real-time interactions

A social media CRM allows businesses to interact buy telemarketing data with customers in real-time, whereas a traditional CRM may have some delay in response due to the nature of the communication channels.

#3 Relevant information

A social CRM focuses on collecting relevant information from customers through social media interactions, while a traditional CRM may focus on other types of information, such as purchase history, demographic data, and more.

#4 Automation

A social media CRM allows for the automation of tasks, such as auto-responding to messages, which can save time and improve efficiency, whereas a traditional CRM may require more time and manpower to perform similar tasks.

I am having difficulty responding to customer queries in a timely manner?

If the answer is yes, then it is likely that 4 consumer insights that will boost your marketing strategy a social media CRM can help automate tasks and improve the efficiency of interaction management.

Do I want to improve customer service on social media?

If this is exactly what you are looking for or you want to offer personalized and efficient attention, then a Social CRM can be a very valuable tool to achieve this goal.

Do I want to improve my social media marketing strategy?

If your business wants to improve its social media marketing strategy by using data and analytics to make informed decisions, then a Social CRM can be a very useful tool to collect and analyze data about customer interactions on social media.

Other reasons why your company needs a CRM for social networks

• Your target audience is on specific social networks and you want to attract them to your business.
• You’ve lost important customer data because you received a large number of messages in your inboxes and then couldn’t find them (Instagram DM, Facebook Messenger).
• You waste time searching for data, sometimes you don’t even know where it is stored.
• You spend a lot of time creating statistical reports for monthly analysis and sharing them on each social network to then unify for a global approach.
• Low sales closing (often due to the difficulty of segmenting clients, failures in follow-up or in quickly serving various network users).
• You end up sending orders out of date due to a backlog of work and lack of automation of basic processes.

Benefits of a CRM for social networks

• You are aware of market trends: this way you can create marketing strategies that are consistent with customer needs.
• You monitor your brand image by india data monitoring user comments, opinions and general interactions.
• You establish a relationship of trust and closeness with clients.
• You increase customer engagement and loyalty.

Looking for the best social media CRM? Try Whaticket 

With Whaticket you can manage more than 1000 daily chats on your WhatsApp, Instagram Direct and Facebook Messenger channels with the help of chatbots, multi-agent system, chat transfer, database, departmental organization and more features that help you optimize customer service, retain buyers and increase sales.