Email marketing is still going strong. With highly targeted audiences, more personalized communications, and simplicity, email marketing has everything you need to work wonders for your eCommerce store.
What’s more, the power of email copy is growing.
according toMaillet ResearchE-commerce purchases made via email increased significantly in 2020. Their research also found that email lists grew by 34%. With this statistic in mind, the value of email copy becomes even higher.
So how do you realize the full potential of email marketing? Write amazing copy.
A perfect email copywriting strategy and the right practices can boost your sales. This is your chance to engage your audience and turn your emails into a conversion tool.
Let’s dive right in and dive into the essential steps for writing impactful ecommerce email copy.
1. Craft an enticing subject line
A subject line is like a sign at a crossroads. If you place the right sign, consumers will move in the right direction—opening your email. If not, you’ll lose them.
The relevance of the topic has been proven whatsapp and digital marketing through research.47% of email recipientsOpen emails based on the subject line only.
That said, it is also important to consider: Validity of email address For better email deliverability and open rates.
Therefore, it is undeniable that subject lines play a key role in e-commerce.Email Marketing Strategy.
How to use your copywriting skills to write the perfect headline, you ask? Follow these writing guidelines:
- Informative (provides clear, direct information)
- Put key information first
- Keep it short
- Humorous, creative, and innovative
- Arouse curiosity with conspiracy
To give you an example of a cleverly written and interesting subject line, take a look atFreelancerEmail:
The subject line “Your late nights could become your dream job” sparks a desire to learn more. It hints at the benefits of using the Freelancer platform without being too specific.
Use this example as inspiration for subject line ideas.
2. Use everyday language
You want to position yourself as an insightful friend to your subscribers. So being overly technical and formal is a no-no. Instead, write in a friendly and casual manner.
Using conversational language in your email copy can make them easier to understand, more engaging, and more enjoyable. You want your emails to have these qualities.
Imagine you are writing an email to an a longterm investment is not acquaintance. Acquaintance is the correct persona because you don’t want to come off as disrespectful with inappropriate language. However, you do want to appear friendly and casual.
If you look closely at thisLiving SpaceWhen you email, you’ll notice that their style and tone is casual. They add a touch of intimacy by using everyday language like “friend” and “comfortable.”
It’s all about keeping it cool and casual. Blur the line between an email from someone you know and an email from a brand.
3. Tailor your writing to your target audience
A brand that understands its target audience can succeed. People want to buy products from companies that have those products. Show your subscribers that you are one of them.
If the recipient reads your email and thinks, “That’s me,” then your job is done. They’ll feel like they’ve found a brand that shares their beliefs and they’ll be ready to commit.
To help you understand how this works, we will takeFunction of beauty, taking a hair, body and skincare company as an example.
Function of Beauty understands the connection people have with their hair. Anyone who invests in quality products cares about keeping their hair healthy and nourished. Based on their understanding of their target audience, they crafted unique copy that resonated with consumers.
The best strategy for writing this type of personalized copy is to outline your target audience’s pain points. When people see your product as a solution to their problems, you’ll win them over.
Ultimately, this is why people shop—to satisfy their needs and solve their problems.
4. Write concisely
Email copywriting isn’t an opportunity to brazil data prove your vocabulary knowledge. It’s not academic writing or literary writing. It has a clear goal — to get people to buy your product.
This goal states that you need to connect with your audience. In order to build that connection, you need to get them to read your copy. You won’t achieve the latter if you bore your recipients with lengthy content.
Time is always in short supply, so people don’t look for complex and lengthy texts to take up more of their precious time.
Do you have something to say that can’t be expressed in one or two paragraphs? That’s okay. But you can still aim for a high readability level. How, you ask? Well, by making your sentences short.