Why invest resources in creating a corporate blog? This is a question that leads to multiple answers! but the most relevant of them is that it will provide a huge digital platform for the brand to position its name in search engines and thus! obtain a greater communication reach.

But in order to turn website traffic into leads and then conversions! this marketing channel needs to be carefully developed.

The first thing to understand is that there are several factors that determine the success of a blog! a situation that is exacerbated by the large volume of information published every day on the Internet. In fact! according to WordPress! in December 2018 there were 30 million searches on Google about this platform .

That’s why it’s so important to develop a solid content strategy that is in tune with the nature of the brand and its consumers. Here are some tips that will help you understand how to create a corporate blog.

1. Know who the target is

The main thing is to know who the generated content will be aimed at! since it must be in connection with the needs and interests of the public.

At this point! it is important to pay attention to the details! as this will help you build a content strategy. This is explained with the following example: if a user wants to read about artificial intelligence! you must know whether they are an expert or an amateur in the subject! in order to know what type of content should be presented – technical or basic – and what objectives this person hopes to achieve by reading the article.

In order to obtain a specific profile! it is beneficial to ghana phone number data build a buyer persona! that is! an ideal client. This is achieved through data such as their activity! academic level! consumer preferences! age! etc. This information facilitates the creation and production of relevant and interesting content for users who visit the corporate blog.

2. Bet on quality and originality

Before writing an article! it is important to ask yourself if it will really be of value to those who read it. In this sense! you can write about published topics! as long as the content is original. To achieve this! there are several alternatives:

• You can include new data! such as updated statistics from reliable sources! information from specialists! dates that help contextualize! etc.

• It is advisable to attach videos and/or podcasts that singapore data deliver the information in a more dynamic and entertaining way.

• You can use graphic elements such as illustrations! your own infographics! photos! etc.

• Another strategy is to add downloadable material such as templates! tutorials! ebooks! etc.

You have to focus on producing quality content that reflects the brand’s values ​​and identity.

3. Plan the categories to be developed

Organization is a crucial part of a corporate blog! as it audit your existing content has to be an orderly space! easy to navigate and where users can quickly find what they are looking for. This will also help define the type of content that will be delivered on the blog.

9 ideas on how to create a corporate blog