Once Halloween is over and the decorations with skeletons, pumpkins. Christmas trees and ornaments. Thus, the Christmas shopping period begins earlier and earlier. Precisely because every year the search for Christmas gifts seems to start earlie. We conducted research to understand bulk mail masters in detail what Italians really do and what. They want to receive from companies in terms of Christmas marketing messages .
What does Christmas shopping mean?
While for some people choosing gifts for friends and family is a very enjoyable activity. For others it can cause a lot of stress, in an effort to avoid the last-minute rush to find the right gift. What is certain is that the period preceding. Christmas is characterized by an increase in purchases and therefore very favorable for companies.
In recent years, however, there has been a decline in spending for most Italians on Christmas gifts , with a 20% drop in 2021 compared to the previous year . For this reason, understanding in detail what consumers’ preferences are becomes essential to building the most effective Christmas marketing strategy possible.
When the real Christmas shopping begins
From the research we conducted in May 2022, it emerged that almost half of Italians, a full 46.2% , start doing their Christmas foreigners in italy: medical health insurance shopping between the end of October and the end of November , therefore one to two months before Christmas. A further 29.5% start as early as mid-October , while 24.3% wait until early December to dedicate themselves to this activity.
When to Send Christmas SMS Marketing
We asked respondents when they would like to receive proposals and offers from companies regarding Christmas shopping. It should come as no surprise that 52.3% of consumers said they would be happy to receive Christmas-themed promotional material between the end of October and the end of November , just when they start gambler data looking around for purchases. In fact, by starting their shopping so early, consumers are open and receptive to being informed about it. A further 37.3% would be happy to receive it even earlier, as early as mid-October . Also very interesting is that only a very small portion of Italians, just 1.4 %, are not interested in receiving Christmas communications and offers .