We make sure that the ads can still be seen in the page but will not, in any way, interfere with how our content is viewed – our content stays as the focus of the page. Target Audience’s Main Interests You have to remember that your blog isn’t just about you. It’s about your audience. Whether they are your readers or your customers, you want to create content that is catered to your target audience’s interests. If you don’t know what those interests are, find out using simple survey tools like Qeryz. ask-your-audience You can ask them about specific categories, as shown on the blog above, or ask what topics readers would like you to cover next.
This tactic will help you increase engagement
because readers will be excited that you are in tune with their interests. Include Unique Content Let’s say that you want to write about a topic that has been written about many times before, like creating Facebook pages. Your goal is to look at the top posts on creating a Facebook page to see what is missing. There has to be something that you know or you can share that others have not. facebook-page-allowable-detailsMaybe you notice, for example, that no one has included a screenshot (as shown above) of the helpful charts Facebook provides to help you choose which page category to choose or what administrator role to give to your employees.
Or maybe you notice that no one tells people
that they can have local business pages without turning on reviews. Once you’ve figured out some unique tidbits, include it in your post. This tactic will ensure that you get comments, social shares, and links because people will be impressed that you were able to shed new light onto a topic. Include Visuals – Images, Graphs, etc. If you are writing about something that you can include specific visuals for, such as screenshots or images, include them. Anyone can write a post on Google Analytics and say that there is a great feature that allows you to compare your traffic to the previous period, but the person that shows a beginner where that option is (as shown below) will provide the most useful content.
Google Analytics Date Comparison This tactic
will ensure that you get comments, social shares, and links because people will be exited about content that is extremely helpful. Use Data from Reputable Sources People are not going to want to share content that they don’t trust. So you don’t want to sound like you are just making things up. Put some data behind your claims. For example, don’t just say that WordPress is the most used CMS. Back it up with a little data from BuiltWith. BuiltWith Top CMS Rankings This tactic will give your readers confidence that your advice is sound, making them more likely to share it on social media and link to it.
For additional links, find some new data to share
through your own research and become brazil phone number library the site that everyone links to when quoting sources in their own posts which would help with your site’s link profile. Choose a Great Content System Take a look at the top blogs in your niche, especially the ones that get a lot of comments. What you want to look for is the comment system they use. If you notice that most blogs in your niche are using Disqus, Facebook, or a similar system, you may want to consider that comment system for your blog. Why? Because it is what your audience is used to.
If you have a strong community like Moz
does, you can get away with a proprietary, login-only comment system. If not, you need to go with what readers are most likely to use. SEO Hacker Comments System – Disqus Alternatively, if you see a popular blog in your niche that doesn’t get a lot of comments using a particular system, avoid that one at all costs. The fewer barriers to entry you give your readers to comment, the more likely they are to do so. As for the SEO Hacker blog, we’ve used Disqus for a long time now and it has served us excellently.
So, if you’re unsure on which comment system
you should use, Disqus is a good especially in moments of economic crisis Encourage Engagement Don’t just hope that people will know what to do after they read a great blog post. Ask for the engagement you want, preferably at the end of each blog post you write. One great way to encourage engagement is to ask what your readers’ thoughts are or what their experiences are with the topic at hand. Ask them what their burning questions are – which we do on all blog posts we publish. Encourage engagement in blogs Ask them to engage. And once they do, be sure to return that engagement.
This is the key. When you start engaging with
your audience on a frequent basis, they will uk data be more likely to return to engage on future blog posts. If you have guest authors or freelance writers creating content for you, be sure that they engage with the comments on their post to keep your blog community alive and active. As can be seen in the earlier screenshot, I reply with posts to improve engagement, readers, you need to get your content out there to make sure you get the engagement you seek.