Some of the main skills of a traffic manager are analytical skills and the ability to work with different advertising platforms. Let’s consider them in more detail:
Ability to work with teaser and contextual advertising.
Experience in running advertising campaigns on various platforms.
Skill in interacting with analytics, including special programs.
Experience in testing: A/B testing of campaigns and selection of the best platform based on the results.
Advanced traffic managers have the following professional skills:
SEO optimization. This is the use of a set of measures to improve the site for its promotion in search engines.
Have experience in planning and placing advertising materials in the media (Media Buying).
Experience in graphic editors and creating creative images
Copywriting. The skill of writing advertising texts that stimulate sales growth.
A traffic manager must be able to kuwait whatsapp number data work in special programs, such as Instaplus.pro, Pepper.ninja and others. Of course, a specialist does not have to be an advanced user in each of them. However, it is important that he confidently works in MS Excel and Google Docs, and knows how to write macros.
Soft skills of a traffic manager
For the position of traffic manager, such personal quality as creativity is important. This is due to the fact that the specialist needs to generate ideas for advertising campaigns, as well as test them to choose the most effective one.
The job profile of this specialist differs from
that of a brand manager primarily by the need to be able to work in conditions of uncertainty. Flexibility, developed albert einstein later proved their existence communication skills, dedication and responsibility are important qualities for a traffic manager. His role in the business system is the ability to attract attention to his projects thanks to negotiation skills, analytical cz lists abilities and a creative approach. A brand manager is more dominant due to the inertia of the system in which he works.