How to Rank on Google: A 6-Step Guide

If you want to know how to rank on Google, you days this cookie need to understand SEO.

SEO stands for search engine optimization. It is a set of practices used to increase the visibility of a website on search engines such as Google.

In this guide, we will explain what you can do to improve your rankings and increase organic (i.e. unpaid) traffic on Google.

How does Google rank days this cookie a page?

Google has publicly shared some ranking factors (more on that later). And many SEOs have discovered suspicious ranking factors through testing and case studies.

But web pages don’t just go from publication to search results. Here’s an overview of how Google ranks a page.

Google discovers and ranks content in three stages:

Crawling: Google finds pages on the Internet with automated programs called crawlers. After a page is found and crawled, Google downloads everything on the page. This includes text, images, and videos.
Indexing: Google analyzes the text, images, and videos on the page. Then, Google may decide to store the information in its index (a database of web pages).
Search Results: Google displays results from its index that are relevant to your searches.
Here’s a visual overview of the process:

An infographic showing how search engines work
Now let’s dive into some more specific Google ranking factors.

What are Google’s ranking factors?
A ranking factor is something that can influence the position (or presence) of your web pages in the results for terms that users enter into search engines.

And your SEO rankings depend on search engine algorithms

There are many SEO ranking factors . And Google has confirmed some of them. Here are some examples:

Content Quality: Quality content is relevant, engaging, and useful to your audience. Google uses several signals to determine content quality.
Backlinks: Backlinks are links from other websites that point to yours. Backlinks from other websites can help Google verify that your content is trustworthy.
Mobile-Friendly: A mobile-friendly website looks women phone numbers good on mobile devices. Mobile users should be able to easily read text, view images, and navigate the site. Mobile-friendly pages can rank higher in Google’s mobile search results.
Page Performance: Google uses a wide range of metrics to measure page speed, responsiveness (how well a website’s design adapts to different screen sizes), and visual stability.
Let’s see how we can apply what we know about ranking factors to rank on Google.

How to Rank Your Website on Google in 7 Steps

Now that you have a basic understanding of how Google ranks a page, let’s talk about specific things you can do to rank in Google.

1. Use keyword research to find opportunities
The first thing you need to do is do keyword research. This stay connect with digitalmuses is the process of finding keywords that you think your audience would use when searching on Google.

The ultimate goal is to bring your target audience to your website by producing content that targets those keywords.

For example, let’s say your business sells pet food online.

Keyword research will help you find terms you can (and should) use in your content. Like “freeze dried dog food” and “organic cat food.”

But how does the keyword research process work?

Here’s how to deal days this cookie with it

Create a list of keywords and conduct research
The first step in choosing keywords to target is to create spam data a starting keyword list. This is a broad list of search terms that relate to your business.

To start coming up with ideas for your starting keywords, ask yourself the following questi  ons:

What are the products and services we offer? And which ones do we want to promote the most?
What are the high-level keywords that people might type into Google to find our products or services?
Will users be watching across the country? Or just in a specific region, state, or city?
Once you have found your ideas, choose one to start your search in Semrush’s Keyword Magic tool .

Simply enter the keyword into the tool’s search bar and click ” Search “.