Are you of the opinion that email marketing is a tool only used by large companies? Then we have to tell you that you are living in error! E-mail marketing is an excellent choice even for small companies, as it brings many advantages, but at the same time it does not require a large investment , which, for example, is required by some other forms of marketing.
In today’s article, we will introduce you to all the advantages that email marketing brings to small businesses, but of course we will not stop there. We have also prepared a 14-step guide for you on how to create your own e-mail marketing strategy , and to top it all off, we have added quite a few .
Why is email marketing such a good choice for small businesses?
Why wouldn’t you be? The fact is that e-mail marketing is by no means the domain of only take email marketing service larger companies – on the contrary, for many reasons it is an even better choice for smaller companies. So let’s see exactly what the benefits of email marketing are for small businesses.
Extremely high return on investment
Return on investment ( ROI) indicates the ratio between net income and investment. This profitability is extremely high in email marketing, as this form of marketing allows us a reliable and cost-effective form of communication with customers . Estimates show that the ROI of email marketing is more than double that of any other marketing channel, so it is a really good and effective choice.
Improving customer retention
Email marketing allows you to keep in constant contact with your customers and build stronger relationships. With the help of design aesthetics for online e-mail, you can address customers completely directly, in their e-mail inbox. but you cannot achieve this with other forms of marketing.
Building reputation and authority
Small brands may not have much of what the big brands have, but they have the opportunity to build a reputation as an expert in a particular niche. Here, too, e-mail marketing brings you many advantages, as it allows you to regularly database d send high-quality informative content to your customers and thus become an authority in a certain field.