Before making such a recommendation, it is important that you evaluate the values of each platform, which people on the team will use the tools and, above all, define the objectives you want to achieve before starting.
It is also essential that employees in the sales and marketing areas Digital Marketing receive training to take advantage of all the tools provided by these automation software.
HubSpot
It lets you create automated email campaigns , websites, ivory coast phone number list chatbots, workflows, and ads. You can also generate custom forms and landing pages to capture leads from your website or blog, automatically, and then import them into your HubSpot account. It also provides tools to track your campaign’s analytics and performance.
You may also be interested in: Cebra is now a HubSpot Diamond Solutions Partner!
SendInBlue
This tool allows you to automate workflows based on a set of rules and conditions that generate automated actions, such as sending emails and SMS messages, assigning contacts to categorized lists, and updating the contact database.
Adobe Marketo Engage
The platform builds predictive audiences and segments with Artificial Intelligence (AI), and also uses behavioral data and journey flows. This multi-channel tool can be used to develop we used to use simple mailchimp email marketing and social media campaigns thanks to the integration with Google Ads, Meta and LinkedIn Ads.
Mautic
It is an open source platform that allows users to create multi-channel marketing campaigns such as email marketing campaigns. Lead Scoring also provides tracking Digital Marketing information on a website, how users interact with email campaigns, SMS and even on social networks.
In figures…
According to Statista , the importance of Marketing Automation is spam data on the rise and is expected to reach USD 25.1 billion by the end of 2023.
Around 80% of businesses still rely on email marketing to help maintain their customer retention rate. Emarsys.
Potential customers are 7 times more likely to buy from a company that responds to their inquiry within an hour. Harvard Business Review.
63% of companies that have incorporated marketing automation outperformed their main competitors. Moosend .
80% of marketing automation professionals see improved lead generation and 77% see more conversions. Invescro .
36% of marketers use marketing automation to eliminate repetitive tasks. Market Splash .
As you can see, marketing automation is key to your strategy. Remember that its primary function is to facilitate the way in which you carry out your actions and optimize both your time and your resources to obtain better results.
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