What is spam and how does it affect your company’s marketing?

Are you getting spam emails in your inbox? You didn’t subscribe to them and they are annoying, right? This is called Spam. 

There are companies that use spam emails to promote their products online. However, this invasive tactic can drive away potential customers instead of getting them interested in what the company has to offer.

Although spam is a common technique, it can seriously damage your digital marketing strategies. That’s why, in this article we explain what spam is, how it affects marketing and how to do email marketing without falling into these practices.

What is Spam?

Spam refers to those annoying unsolicited messages that morocco phone number list bombard your email and other media. Not only is it a huge problem in electronic communication, but it also makes up at least half of all online communication.

But that’s not all. Spam is now also filtering through social media and even bothering you with unwanted phone calls. And be careful, because many of these messages are fraudulent and try to scam you and compromise your personal information.

However, it’s not all bad. There are also those emails that companies send to promote their products and services. But if they don’t have a solid email marketing strategy, those emails become spam and ruin the company’s reputation.

What is email marketing?

Email marketing or mailing is a digital communication spam and rmf step by step how strategy where emails are sent en masse to current and/or potential customers. This serves to generate brand recognition, promote content and generate new prospects.

The danger of spam in digital marketing:

Being labeled as Spam can have serious consequences on your marketing efforts. Being penalized can hurt your results, so you need to be careful when sending email marketing campaigns.

What happens if I am labeled as Spam?

This will affect your reputation and make it harder for your emails to be delivered. Servers track the IP addresses of messages labeled as spam and add them to a blacklist shared with other servers, making it difficult to get off of.

How do I avoid being classified as Spam?

There are various tricks to avoid ending up in the spam or junk mail folder. Here we will give you some tips to properly distribute emails.

How to segment contacts? 

When sending out mass emails, make sure you are sending them to potential people who are likely to be interested in the content you are sending.

For example, if you are promoting a product on digital platforms and you added a contact form, send the email to those who filled out that form and not to your entire database, spam and spam data how this way you will avoid being clicked as spam. You can segment in many ways: by date, by product, by city, etc.

How to keep a database up to date?

Keep your database up to date by cleaning up your mailing lists. Always refresh your contact lists by adding people who show interest in your products and services through forms and subscriptions. This will especially help you with segmentation when you send your email marketing.

What are external mailing lists and why not use them? 

Avoid using email addresses that have not given you permission to send emails to, therefore it is recommended not to buy email lists from third parties, nor use random email lists.

How should the title and body of the email be written?

Be careful when writing the subject of your email and the content you send, make sure it doesn’t look like spam. Be precise, direct, concise and as clear as possible. Avoid terms that seem misleading, sustained capitalization and excessive exclamation points.

Don’t be insistent

Don’t overdo it with sending emails, don’t send more than two emails to a person in a single day. Keep your sending frequency prudent so you don’t become invasive.

Email Marketing Tools

There are multiple tools for sending mass emails that will allow you to create content combining images, texts and videos with some recommendations to avoid going directly to the spam folder.

These tools use templates or HTML templates, which will provide you with separations between the structure and the content, which will help you carry out an appropriate email marketing action.