What is a fan page and how does it help boost your business?

Did you know that an optimized and well-used fan page not only helps you increase the number of likes, but also

generates more organic traffic ? If you still don’t know exactly what a fan page is and how it can help you boost your business, don’t worry, this article will clear up any doubts. Keep reading!

What is a fanpage?

It is a social network created by Facebook , in which all the people who are interested in a particular service, product or topic meet (digitally and symbolically), just by giving a “like” or “I like” the page.

Fan pages are usually aimed at companies, entrepreneurs or blogs, singapore phone number list although in reality, anyone can create one.

For companies, a fan page works as a communication channel where they can do marketing, either by informing about

news, giving tips, the advantages of their product/service, starting conversations with their followers, etc.

We know what a fan page is, but how does it help boost your business?

Now that you know what a fan page is, you probably already have an idea of ​​how it could help boost your business.

The truth is that this is a medium that, as we said before, helps comparison of the best customer support tools you

facilitate communication with your followers, which in turn allows you to show yourself in a much more accessible way; a

fundamental aspect for your clients to feel confident with your brand.

On the other hand, unlike a common profile created on Facebook where you can only connect with up to 5 friends, by

creating a fan page you will have no limit on followers or fans, being able to reach more and more prospects.

In addition to this, by researching in depth about what a fan page is, you will realize the many conversion opportunities it

offers you, such as, for example, it has “Call to action” buttons that you can insert on your fan page, encouraging your

followers to take an action, such as visiting your website.

Another way to improve your conversions is through data analysis. With the fan page you can find out the statistics of

your fans, such as location, age, language, among others. You can also find out the visits to your page, the most

commented posts, most viewed videos, among other data, thus improving your marketing strategy.

Finally, through the Facebook Business Ads tool , you can create advertising campaigns to achieve different objectives,

whether it be promoting your page, increasing conversions on the site, spam data getting more views, boosting posts,

among others.

How to create a fan page on Facebook?

It may sound complicated, but in reality, it is simpler than it seems. Follow the steps below and learn how to create a fan page:

1. Make sure you have your personal Facebook profile: As a first step, you must have at least your own
2. personal profile. If you don’t have a profile, just go to facebook.com and click “Create new account.” It will ask you for some information, such as your name, email, password, date of birth, and gender.
3. Create your fanpage: Once you are logged into your Facebook account or profile, you can start creating your fanpage. To do so, click on this link .
4. Start by entering the category to which your fan page belongs. You will see two options: one is “Business or brand”,
5. and the other is “Community and Public Figure”. In this particular case, you should enter business or brand. Click “start”.

6. Fanpage name and category

   A box will appear fan page where you must enter the name of your page, which in this case must be the name of your business or brand. <br />

7. In addition, you must enter the category to which it belongs, whether it is fashion, technology, food, beauty and cosmetics, health, etc. Once you have completed this step, click on “continue.”
8. Business or brand information: The next step is to describe your business information. To do this, you will need to include the address and number where users can contact you.
9. Important: Regarding your address, Facebook gives you the option to not display the exact address, but only the city, state or province to which your business belongs. When you have completed this step, click “continue.”
10. Profile photo: Now you should show your brand image, if possible, through a logo that identifies your business;
11. this should have a size of 180×180 pixels, so that its design can adapt to different devices and be displayed correctly. <br />
12. Cover photo: In addition to your profile photo, Facebook also gives you the option to add a cover photo, which is
13. larger (851×315 pixels). Take advantage of this space and add a brief description of your business, such as “pet accessories” or “vegetarian fast food.