It’s time to prepare for the Black Friday campaign. Will you join in?

Black Friday is coming. Participation is not mandatory, but it can be a great way to increase brand awareness and sales. The question now for retailers is whether or not to participate in this event. And if so, how to create a truly effective marketing campaign and when to start it.

To get involved or not? That’s what it’s all about.
According to market analysis , Black Friday sales have shown significant growth over the past decade, with online sales reaching record highs every year . You can see specific figures for 2023 in the Czech Republic here .

This year’s Black Friday falls on November 29th, and based on previous years, it’s expected that there will be a full business week of discounts before or after Black Friday. Many retailers are already preparing their campaigns, but others are still deciding whether Black Friday email marketing is worth it .

We offer you a few pros and cons to consider:

+ Customers are excited and ready to spend. Discounts  czech republic phone number data often entice them so much that they end up spending much more money.

+ Discounts can sway website visitors to buy from you, giving you the chance to turn one-time customers into loyal ones .

+ Existing customers will appreciate your participation in Black Friday, which will ensure their loyalty .

+ Black Friday is also a great opportunity to sell last-minute items and clear out warehouses .

– Big discounts devalue your work and can even lead to losses, especially if you are a small business.

– Customers often buy only once thanks to discounts, but then they don’t come back to you.

– Your offer can easily get lost in the flood of others.

– Massive customer interest places really high demands on website performance .

If you’ve decided to go for it, you need to prepare a great email campaign to let people know about your participation. We’ll give you advice on how to do that in the second part of the article, but now we have a tip for those of you who have been convinced by the points against.

An original way to (not) participate in Black Friday
If you feel that deep discounts would undervalue your goods and damage the integrity of your brand, solve it like LOOQ Designermode.

Source: mailpoet.com. “Our clothes are as valuable what is a fan page and how does it help boost your business?  today as they were yesterday and as they will be tomorrow.”
How to excite customers
Before you start preparing your Black Friday email marketing campaign, think carefully about your offer.

What products/services will you offer a discount on?

How big will the discount be?
Will you provide gifts or free shipping instead of a discount?
Will you provide them only on Black Friday, or also in the days before or after?
To avoid drowning in a sea of ​​competing offers, come up with great sales ideas that will entice customers. Here are a few.

Flash sales
Whether it’s an hour or a day, flash sales drive more transactions because they create a sense of urgency . By putting a time limit on your offer, you’re encouraging customers to act immediately. It’s a proven technique for increasing sales and conversions. Overall, they generate a 35% increase in transaction rates.

Reward for minimum spending
Encourage customers to spend a certain amount. Motivate them with the promise of a gift. The advantage of this Black Friday strategy is that you can plan and forecast your revenue based on the minimum spend you expect from your customers.

Product packages
Bundle items that your customers typically buy  hong kong data together and offer them at a discount. Bundles are attractive for several reasons. They are a good alternative for you to increase seasonal sales, and they can be used as gifts for customers as Christmas approaches.

Source: socital.com
How to run an email campaign for Black Friday
Now that you have a great offer in mind, it’s time to get started on preparing your campaign. To stand out from the crowd, focus on a few areas.

Right timing
Give your audience more opportunities to learn about your offer, but don’t overwhelm them . Sending an email every day in the week leading up to Black Friday isn’t a good idea. Start earlier and space out your emails. But don’t start too early, as this will cause customers to delay their purchases unnecessarily.

The sequence could look like this:

Email teaser: 14-10 days before Black Friday
Countdown Email: 7-5 Days Before Black Friday
Main offer: Black Friday morning
Don’t plan on keeping track of the right time yourself and having yourself or one of your employees send the emails. Most email marketing tools offer some level of automation , and there are also some great WordPress plugins for automation .

Fascination at first sight
To make sure your email doesn’t stand out from the crowd, hone your subject line to perfection . You can use urgency, humor, or ask a question. Another option is to focus on the time limit of the offer or the excitement of big events like Black Friday. Here are a few examples:

Want to save up to 70%? Black Friday starts in just 10 days
The countdown to Black Friday begin