After the confirmation and analysis period, the data will start to appear on the home screen with the visits and the duration of the accesses. The reports can be convert into PDF reports and sent to your email daily, weekly or monthly.
The initial measurement data available on the Google Analytics home page is not sufficient for an e-commerce to be able to deeply evaluate its insertion in the virtual market, therefore, it is necessary to develop a more in-depth analysis of its information.
The number of visits alone is not enough to
Measure results, as more australia email list in-depth analyses are ne to find out how to optimize a company’s numbers on the internet. Therefore, the platform offers more efficient data analysis to help brands that work with online commerce.
Therefore, it is possible to select the most relevant information and analyze this data, such as the geographic location of accesses, length of stay, pages visit and whether this user made a purchase or was convert into a lead to become a customer in the future.
This information is available in the left-hand column of your Google Analytics page. In this menu, you can view different measurement options for your e-commerce.
9. Compare data with previous months
What is the growth rate afb directory of your e-commerce? How is your establishment growing amidst so much digital competition? Are your marketing strategies delivering the expect performance?
Google Analytics for e-commerce allows companies to create monthly comparisons to study the growth in the number of visits, conversions, dwell time and any other metrics necessary for their online store.
In addition to viewing do you need to reset your mobile? monthly reports, you can also compare metrics. This option is available on the Analytics home page, below the summary, where there are two buttons that allow you to select the types of comparisons requir. Once you have complet your selection, the tool will display a graph with the select data.