Individuals with different positions work in groups. Third, all members come up with 5 words to describe the organization and then have to agree as a group on 5 common words. They convince each other that those 5 words are the main ones that describe the organization. For example, Vilnius University is old, prestigious, wise, recogniz, non-innovative. Fourth, when all the groups have 5 words, then the entire team must jointly decide which 5 words are the most important and basic.
Key words should be select by trying to describe them with specific actions
For example, Vilnius University is old advertising database because it was found a long time ago, its buildings are old, etc. Descriptions must fit those words. When the collective agrees on five words, then it is necessary for everyone to create a common sentence using those words. That sentence will reflect the essence of the organization’s identity.
For example, the agency
“Marketing management” also conduct a strategic configure reports session on the formation of the organization’s identity and refin 5 key words : team spirit, versatility, competence, usefulness, informativeness. It is from these words that the main sentence came from: “The Marketing Management Agency is a team that works universally, using its competences and providing its customers with versatile benefits and informing them about innovations.”
When forming the identity of the organization, think about the following things:
What are the symbols (building, manager, logo); What are the heroes who could tell the story of the organization; What are the holidays, are powder data birthdays celebrat. Holidays unite the team and say a lot about the organization itself. Shows the organization’s values and what it is like. Thus, forming the identity of the organization is important so that people initiate traditions, holidays, remember events and spread word of mouth. When the entire team has the same understanding of the organization and its values, you can follow one and the same path towards the goals.