Marketing activities can be divid into seven functions: Analysis of the company’s environment. Marketing, as a component of the company, must analyze the environmental conditions in which the company operates. The environment can be economic, social – cultural, legal – political, technological and natural. These environments equally condition the activities of companies operating in a given country. In addition to the environment, competitors, suppliers, and sales intermiaries must be evaluat and their potential impact on marketing actions.
User analysis
A marketer is responsible for determining female number data who is using the company’s products now and who might be using them in the future. It is necessary to understand well what nes the users have. Product planning function . Marketers are responsible for creating new products, pricting product features (size, functions, flavors, fragrances, etc.), packaging selection, brand development, product range management, etc.
The marketing department does not physically produce
The goods (the production department visualize different segments does. Nor does it physically create the goods (the product design and development department does). Price planning . Marketing specialists set prices for goods, change them in response to competitors’ actions, apply various discounts, assess price elasticity and coordinate the prices of goods produc by the company. Distribution Planning . This function includes decisions relat to the selection of wholesalers and retailers, the selection of vehicles, the creation of a transportation schule, the management of stock in warehouses and points of sale. Sponsorship Planning.
This feature includes all advertising-relat solutions
There is a lot of activity involv in planning sales promotion activities and organizing promotions. This function also includes personal sales, who is powder data responsible for the physical sale of the product, communication with the customer, consultations, customer visits, etc. Sponsorship planning also includes such activities as public relations, lobbying, sponsorship, exhibitions, direct marketing, organization of tastings, shelf placement and maintenance. Management and control of marketing functions.