The first stage is establishing contact with the buyer. for further communication. To do this, you need to interest the person.
Imagine a situation: a stranger approaches you on the street with an offer. First you want to understand who he is, and only then find out what he is offering.
The same goes for sales
At the first contact, the manager should state his name russia phone number library and immediately indicate what company he represents and what he sells. This will make it easier to build trusting relationships.
It is not necessary to approach each client with a new greeting. You can choose several phrases and, depending on the format of communication, start the conversation with them.
Example:
Incoming calls: “Hello, my name is Maria
I represent the “Home Comfort” store. How can I help you?”
Cold calls: “Good afternoon, this is Alexey from ElectroSvet. I would like to tell you about our new supply of LED lamps that will help reduce your electricity costs. If you are interested, could you spare me 5 minutes?”
Personal contact: “Hello! I see you’ve checked out our new smartphone models. My name is Igor. How can I help you?
What features are most important to you in a phone?”
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Step 2. Identifying customer needs
If you have established contact, you can move on. At the second stage of sales, you need to identify needs. The difficulty here is that the client rarely comes with a clear understanding of what he needs.
Here it is important to understand whether
The offered product or service is really needed by the client, and why he might want to buy it. To do this, you need to find a common language with the buyer and identify his pain points.
For example, if a person is looking for a phone, perhaps he is snbd host not satisfied with the old one or he simply wants a more advanced model.
In this case, the seller’s task is to clarify what exactly motivates the client to look for changes or new products. It is necessary to ask leading questions to understand the buyer’s motivation, but at the same time not to overload him with unnecessary details.