If your cold email doesn’t stand out, there’s a high chance you won’t get any replies. No replies = No meetings = No business growth opportunities.
Getting the structure of your cold email right take email marketing service can define whether your email will be read or not.
But how do you get people to answer your emails? Let’s see how the pros do it.
Cold email sent by Adrian, the co-founder of Dragonfruit Media, got a 76.2% open rate and 66.7% reply rate, 100% meetings booked, and 64.2% conversion rate.
What is a perfect cold email?
A perfect cold email has a particular structure that makes a recipient immediately reply to you.
In short, a perfect cold email structure is:
- Short and clear
- Personal
- Grabs the attention
- Friendly
- Has a catchy subject line
- Has a clear CTA
- Has a funny sign-off
- To the point
- Features a video
Now, let’s put this proven perfect cold email structure to practice.
The anatomy of the email that made us immediately reply
The email Adrian sent to our CEO, Guillaume, was the first step of the 7-step sequence to follow. In total, 21 emails like this one were sent, and essential tips for app design each had a personalized pitch video.
Goal? Their agency was doubling down on direct outreach as their acquisition channel. They wanted to hyper-focus on generating leads through cold email and augment through video pitches for high-value prospects.
Target? SaaS founders and expert coaches/consultants that could use Youtube to build a loyal community. They wanted to reach out to companies producing valuable content that have 5k+ subscribers and have made at least 10 videos (aka the ones that already have an acquisition channel built using Youtube as a top-of-the-funnel).
So how did Adrian’s outreach get us hooked from the start?
Key takeaways
So, what should you keep in mind if you want the same or even better results than Adrian?
- “Show, don’t tell” -> If you are pitching a certain product or service to a client, make sure to demonstrate your expertise just like their video tg data business did with a video pitch.
- “Go the extra mile” -> Just like they did, investing 30 hours per pitch video may seem like a daunting task to do, but it was an outreach game-changer.
- “There is less competition at the top” -> If you want outsized returns, invest in methods that nobody else is willing to do.
And for more outreach strategies and templates, join the lemlist family, the community where you can get daily advice on how to create better cold email campaigns.