Landing pages are your business’s greatest asset for both conversion and lead generation. In general, a landing page should state the problem it solves, have a clear CTA, and collect personal data by offering something in return (e.g., a downloadable ebook). However, if the landing page is aim at a B2B audience, it should be more business-orient, and the focus should be a bit different than a B2C landing page.
In this post we will teach you the best practices to carry out on your landing pages and those that focus specifically on B2B .
Why is conversion so important for a B2B landing page?
As a general rule, the purchasing process in the B2B sector is longer, several people are involv and they also have easier access to information to compare different options before lawyer database purchasing a product or service. This is why conversion is so important for a B2B landing page. It is key to obtaining data and placing contacts in nurturing flows at the beginning of sales cycles.
The conversion rate of a B2B landing page is much higher than that of the home page, and yet many B2B companies rirect users to their home page, specifically 44% .
If you belong to this percentage
We recommend that you change your marketing strategy by linking each of your campaigns to a specific landing page. In this blog post we will tell you what are the fundamental aspects to take into account does your website appear to optimize your B2B landing pages.
To start, what are the best practices for landing pages?
There are several components that you must include in your landing page for it to be effective and achieve the conversion goal. Below we detail the fundamental aspects that must not be missing:
Adapt landing pages to your Buyer Personas and the different stages of the Buyer Journey
Minimize links and eliminate navigation.
Make the design flow, meaning don’t use yeezys shoes images, text or other unnecessary elements. Too many of these will only confuse your users.
You ne to get your offer across as quickly and clearly as possible. This can be achiev by including a strong headline and subheadline, and a CTA that is visible without having to scroll.