Pay attention to everything visual
The visual part is very important in B2B. The header should stand out with images that are optimized for each type of device and loading speed. Remember that in this sector, as a general rule, the user has less time and the design of the beginning of your landing page will be crucial to determine whether they decide to continue browsing or, on the contrary, discard it.
You can use directional cues like arrows or lines to guide users through your landing page and direct them to the area that interests you most, such as the form.
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And speaking of the visual part, we have to highlight the video. Videos, animations and gifs can help explain more complex processes or transmit long messages in a more visual way . Since videos are more fusion database attractive than text, they can help you convey in a much clearer way what the uses of your product or service are and how it can solve your potential client’s problems.
Given the above, it is not surprising that including videos on landing pages increases the conversion rate to 86%.
4. Rethink the “golden rule” on CTAs
Are you using only one CTA? Even though there is an old “rule” that says you should only use one, in many cases you may need to use a secondary CTA for prospects who are not ready to convert. This way, you can offer them the specific information they are looking for and get them into your database.
But be careful! Don’t confuse this with having a landing page your website is your online marketing system that sells your goods or services every month with multiple offers and a CTA for each one. The only thing you’ll achieve with this is to divert the attention of your lead. According to Truelist, having a multitude of different offers can reduce the conversion rate by up to 266%.
5. Highlight the Benefits
When users arrive at your landing page, they expect to find a yeezys shoes solution, that is, how your product or service can help them solve their problem, which is why it is always advisable to convey the benefits of your product or service, not its features.
An example of this type of landing page is the one we show below from Slack. The title is attractive and creatively illustrates what the application is for, followed by a short text that explains in a simple way what the application is, how to use it and its benefits.