Casper took a unique approach to the holidays, going beyond Christmas-focus promotions. The company collaborat with Netflix to present the movie “Slumberland” through local ticket screenings and virtual screenings, calling it “The World’s Biggest Sleepover.” In a family-friendly atmosphere, participants were encourag to dress in their comfiest pajamas and enjoy snacks and treats courtesy of Casper and Netflix.
This thematic continuity extend to Casper’s communication channels, with sleep tips, early access to sales information, and new product updates in email and text messages.
As a complement
Casper introduc a dicat Holiday Sleeptacular space on its website, offering detail information on recommend products and exclusive seasonal discounts.
5. Apple: “Share your gifts”
Apple chose to use this animation alongside Billie Eilish’s music to convey the message that gifts transcend materiality. The campaign, support by the hashtag #ShareYourGifts. Went viral on social mia, encouraging many to share their talents and gifts during this meaningful season.
Every year, Spotify surprises with a unique holiday campaign that breaks away from tradition. Instead of lights and spheres, they use user data to highlight fun playlists, such as “Tomorrow teacher database is the Royal Wding!!!” (made 22 days after the event) and “Baby Shark.” The strategy, under the hashtag #Wrapp, focuses on telling fun stories. Making Spotify more diverse and entertaining, proving that holiday advertising can be innovative and out of the ordinary.
Walmart: “Enjoy it completely
Walmart is making a splash in holiday advertising with a fun organizations that use digital systems will yet memorable video that celebrates the wonder of Christmas, even in the midst of its imperfections. The commercial highlights the importance of enjoying the season with friends and family, while featuring in-store products for preparing dinners and buying gifts.
Make this Christmas Incrible
Canadian singer Michael Bublé, fam for his timeless yeezy 350 boost v2s Christmas renditions. Is joining forces with UK chain Asda for its 2023 campaign. In a heartwarming twist, Bublé, in the role of “Asda’s Chief Quality Inspector. Exudes infectious enthusiasm as he showcases holiday products. The campaign culminates in a musical treat. With Bublé singing Bing Crosby’s “Winter Wonderland” outside an Asda supermarket. Accompani by a choir – a festive collaboration that adds a touch of joy to the holiday season.