In our last app-related post on why your business should create an app.
We discussed what applications are and their growing popularity.
concluding that an app could be an excellent way to market your business in a fresh and exciting way, making you stand out in the crowd.
In this post, we want to think a bit more about design: the look and usability of apps.
As with a website, one of the most important aspects of an app is its visual impact.
Although the screen
might be smaller, the visual appeal of an app – particularly as kuwait phone number data the market becomes more competitve – is crucial.
In fact, one of the great advantages of app design, is their power as a visual extension of your brand.
Using Bristol Unique Guide App (now available as version 1.1) as an example.
We will use this post to illustrate how that can be done.
The key to visual can be in simplicity.
The dominant colour
theme of our app is the purple used on the GWS website, marketing leaflets.
Letterheads and other online and print-based visual element of the business.
The use of this one colour ties our marketing material together across all these media, linking it and establishing it as GWS.
Each App has an icon which works as the main link to it in a menu screen, as well as in the iTunes store.
The Bristol Unique Guide badge combines key elements of GWS branding – our logo, the colour purple, and the bubble background that features on our website, this blog and other items we use for marketing – as well as a representation delicious birthday cake recipe of the Clifton Suspension Bridge to signify the city of Bristol.
From this, it clearly communicates the location and the company.
On the front page we have also included our logo and various pictures of saudi data Bristol – directly communicating it as our guide to the city.