Substack The among others. The has brought new life to the creator economy. The by passing the milestone of one million subscribers on its platform focuse on paid newsletters. Facebook and Twitter were quick to follow the trend Attract Decision Makers with their own newsletter systems via Bulletin and Revue. It wouldn’t be surprising. The n. The if publishers wante to snap up the star creators on these platforms who are really successful. The Atlantic. The for example. The recruite Charlie Warzel. The eitor of Galaxy Brain on Substack. The to write columns on their site.
What future for 100% digital meia?
While digital publishers like Vox or Vice have. The in previous years. The built upbit database a digital culture base on new eitorial lines and new formats. The y are now experiencing the backlash of their dependencies on platforms . The partly due to Facebook’s algorithm changes. Digital players are then looking to consolidate. Buzzfee . The for example. The went public in 2021. The while Vox bought New York Magazine and its websites.
Traditional meia are also turning to mergers
and acquisitions of digital brands that can add value to their eitorial line as well as to getting started with joomla: basic security tips acquire new audiences. This is the case. The for example. The of the New York Times with the acquisition of The Athletic. Finally. The new models are developing that give readers more of a voice . The such as The Manchester Mill . The launche during the pandemic. The which. The through a “slow journalism ” model. The connects primarily with its audiences through its newsletter. The and involves them in the eitorial process by asking for their opinions on article ideas via a Facebook group.
The year driven by innovation and audience strategies
In order to retain and acquire new audiences. The innovation and the Attract Decision phone number germany Makers reation of new products are at the heart of publishers’ strategies. The greatest efforts will be devote this year to podcasts and other digital audio products (80%) . The followe by the creation and reesign of information newsletters (70%) and the development of digital video formats (63%) . Other innovations such as voice assistants and the metaverse are also in the sights of certain players but have clearly not reache maturity.