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  • What is a fan page and how does it help boost your business?

    Did you know that an optimized and well-used fan page not only helps you increase the number of likes, but also

    generates more organic traffic ? If you still don’t know exactly what a fan page is and how it can help you boost your business, don’t worry, this article will clear up any doubts. Keep reading!

    What is a fanpage?

    It is a social network created by Facebook , in which all the people who are interested in a particular service, product or topic meet (digitally and symbolically), just by giving a “like” or “I like” the page.

    Fan pages are usually aimed at companies, entrepreneurs or blogs, singapore phone number list although in reality, anyone can create one.

    For companies, a fan page works as a communication channel where they can do marketing, either by informing about

    news, giving tips, the advantages of their product/service, starting conversations with their followers, etc.

    We know what a fan page is, but how does it help boost your business?

    Now that you know what a fan page is, you probably already have an idea of ​​how it could help boost your business.

    The truth is that this is a medium that, as we said before, helps comparison of the best customer support tools you

    facilitate communication with your followers, which in turn allows you to show yourself in a much more accessible way; a

    fundamental aspect for your clients to feel confident with your brand.

    On the other hand, unlike a common profile created on Facebook where you can only connect with up to 5 friends, by

    creating a fan page you will have no limit on followers or fans, being able to reach more and more prospects.

    In addition to this, by researching in depth about what a fan page is, you will realize the many conversion opportunities it

    offers you, such as, for example, it has “Call to action” buttons that you can insert on your fan page, encouraging your

    followers to take an action, such as visiting your website.

    Another way to improve your conversions is through data analysis. With the fan page you can find out the statistics of

    your fans, such as location, age, language, among others. You can also find out the visits to your page, the most

    commented posts, most viewed videos, among other data, thus improving your marketing strategy.

    Finally, through the Facebook Business Ads tool , you can create advertising campaigns to achieve different objectives,

    whether it be promoting your page, increasing conversions on the site, spam data getting more views, boosting posts,

    among others.

    How to create a fan page on Facebook?

    It may sound complicated, but in reality, it is simpler than it seems. Follow the steps below and learn how to create a fan page:

    1. Make sure you have your personal Facebook profile: As a first step, you must have at least your own
    2. personal profile. If you don’t have a profile, just go to facebook.com and click “Create new account.” It will ask you for some information, such as your name, email, password, date of birth, and gender.
    3. Create your fanpage: Once you are logged into your Facebook account or profile, you can start creating your fanpage. To do so, click on this link .
    4. Start by entering the category to which your fan page belongs. You will see two options: one is “Business or brand”,
    5. and the other is “Community and Public Figure”. In this particular case, you should enter business or brand. Click “start”.
    6. Fanpage name and category

      A box will appear fan page where you must enter the name of your page, which in this case must be the name of your business or brand. <br />

    7. In addition, you must enter the category to which it belongs, whether it is fashion, technology, food, beauty and cosmetics, health, etc. Once you have completed this step, click on “continue.”
    8. Business or brand information: The next step is to describe your business information. To do this, you will need to include the address and number where users can contact you.
    9. Important: Regarding your address, Facebook gives you the option to not display the exact address, but only the city, state or province to which your business belongs. When you have completed this step, click “continue.”
    10. Profile photo: Now you should show your brand image, if possible, through a logo that identifies your business;
    11. this should have a size of 180×180 pixels, so that its design can adapt to different devices and be displayed correctly. <br />
    12. Cover photo: In addition to your profile photo, Facebook also gives you the option to add a cover photo, which is
    13. larger (851×315 pixels). Take advantage of this space and add a brief description of your business, such as “pet accessories” or “vegetarian fast food.

  • 7 digital marketing strategies in the automotive industry

    Selling and buying a car (regardless of the model and use) is a transaction that is carried out after analyzing, comparing and obtaining as much information as possible about the vehicle you wish to purchase. It is not enough to just go to a dealership or talk to a salesperson, it is also important to have online information that helps boost the sale.

    Nowadays, those interested in purchasing a vehicle first go online to look up more information on websites, YouTube, social media or any other source of information they find. For this reason, you need to have different strategies that help answer questions and attract the ideal customer to your dealership.

    Today in this article, we will provide you with various digital marketing strategies that you can carry out to promote the cars you sell and consolidate your image in the automotive industry.

    Digital Marketing Strategy for the Automotive Sector

    The goal of every business is to sell, increase revenue and have qatar phone number list satisfied customers. To do this, the sales team must rely on different digital marketing actions to reach the goals set for the month.

    Before you start any digital marketing campaign, it’s important to define your target audience. Who do you want to reach? What characteristics do they have? What needs do they have in terms of vehicles? By getting to know your audience better, you’ll be able to personalize your messages and strategies for greater impact.

    The first step we recommend is to create a Buyer Persona to capture all the relevant information about your potential client in order to correctly segment digital marketing actions.

    The automotive industry is highly competitive and digital marketing strategies can make a huge difference. Below, I share with you some strategic digital marketing tips for the automotive industry:

    • Implement an Inbound strategy:

    With an effective Inbound Marketing strategy you can establish your brand as a trusted resource and attract the right prospects to your business.

    Keep in mind that when prospects arrive at your dealership online campaign automation they are already informed and are looking for valuable information to help them make the final purchase decision, such as credit options or the availability of the car.

    • Rely on a CRM and automated marketing:

    Using a CRM ( Customer relationship management ) is a strategy that will help you keep your prospects and customers organized, since you can see in a single screen what stage of the purchasing process they are in. Integrating Marketing Automation into your strategy is essential.

    A plus is having the CRM (Customer relationship management) connected to an automated marketing software to send emails and messages efficiently and in a timely manner. 

    At Cebra we can help you with Hubspot, a CRM that will help you optimize the tasks of the entire team. We are Diamond Solutions Partner and leaders in Latin America.

    • Have a presence on social media

    Social media is an excellent tool for the automotive industry. You digital marketing  can use platforms like Tik Tok, Instagram, Facebook, YouTube to showcase your products, launches, promotions and events.

    Additionally, you can create interesting and educational content for your audience, such as maintenance tips or advice on choosing a vehicle. It is best to create content for each platform, since each one has a different audience.

    A compilation of statistics published by MarketSplash indicates that 92% of people trust recommendations from individuals (even if they don’t know them) more than those from brands.

    At Cebra we can help you create a successful social media strategy .

    • Offers educational content

    The automotive industry can be complex for consumers, so offering educational content can be very helpful. Creating buying guides, car brochures, maintenance tutorials, or videos with specialists talking about the features of your products will help you establish yourself as an industry expert and build trust with your customers.

    It is also essential to generate high-quality, engaging visual content. Use photos and videos to showcase the car’s attributes and highlight its features.

    According to Demand Metric figures , content marketing is three spam data times more effective at generating leads than traditional marketing and costs 62% less.

    • Use email marketing

    Email marketing is a very effective tool that you can implement to digital marketing  send newsletters with news, promotions, and updates about brands and their cars to an existing, segmented database.

    You can also use it to send maintenance or oil change reminders to your customers. It is best to use a sending software linked to a CRM.

    • Use ads and landing pages 

    Without a doubt, one of the strategies that yields the best results is the use of digital ads. Creating campaigns on different platforms such as Meta or Google Ads and targeting them to a landing page will allow you to obtain prospects with a high interest in purchasing.

    Take care of every aspect of the ad such as content, graphics, targeting and budget.

    • Incorporates virtual reality (VR) and augmented reality (AR)

    Virtual reality (VR) and augmented reality (AR) are technologies that are increasingly being used in the automotive industry to improve the customer experience by allowing customers to interact more closely with their cars.   

    VR and AR are being used to create unique and immersive marketing experiences for customers. This allows businesses to stand out in a competitive market and attract new customers.

    It also allows customers to experience the feeling of driving a vehicle without having to take a real-life test drive.

  • Tips for defining digital marketing objectives

    Digital marketing is gaining more and more momentum on the Internet. This is an indispensable tool, especially with the increase in people accessing the Internet and browsing online. 

    If you want to create a marketing plan, it is essential to be clear about what you want to develop. That is why the purpose of setting objectives in digital marketing is to define specific results that you want to achieve in a defined period of time . 

    In other words, defining digital marketing objectives will serve as a guide to determine whether or not the goals initially proposed are being achieved. It is also important to consider that these objectives must be in line with the guidelines of our business.

    For example, if we have a business and we know that a website is paraguay phone number list essential, the first thing we must do before creating a website is to define the purpose that this page will have and what you want to achieve with your brand through it. 

    Learn more about digital marketing objectives. We hope you manage to get the most out of the strategies!

    Digital marketing objectives

    As we have seen, defining digital marketing objectives in a project is essential. Understanding that digital marketing is everything that includes online digital technologies to promote products and/or services .

     In this case, there are different methodologies for working in the evaluation of vintage item digital field. However, the most important thing is to create a marketing plan from the beginning that allows us to measure our results over time. 

    For this purpose, there is a methodology used in digital marketing called SMART objectives . 

    What are SMART goals?

    SMART objectives are a methodology within digital digital marketing objectives marketing. These acronyms in English refer to: Specific, Measurable, Achievable, Relevant and Time bound .

    In Spanish, each of these acronyms refers to the fact that the objectives we are going to create must be: 

    • Specific
    • Measurable
    • Achievable
    • Relevant
    • Defined in time

    You’re probably wondering what examples of SMART objectives exist within digital marketing. In this case, if you have a business, your objectives can range from increasing your sales, generating engagement, increasing reach, increasing impressions, among many others. 

    Thanks to this way of working and regardless of what kind of specific strategy you are using in digital marketing, you will always be able to benefit from being aware of all the factors related to a campaign or objective. 

     

    SMART definition of objectives 

    As we saw earlier, an effective and measurable way of working is to have SMART objectives. This acronym, which means “intelligent” , will allow you to have enough digital marketing objectives criteria to define the direction of your campaigns or objectives.

    It will also allow you to compare your growth over different time spam data periods and help you establish a general overview of your company and know its projected results.

    How do each of the SMART objectives factors work? Here we explain them:

    Specific

    It refers to a task or action that can be defined precisely. For example: “Increase the number of blog subscribers.” 

    Measurable

    For this factor, you need to know if you have the necessary tools depending on what you want to achieve. For example, if you use a CRM like HubSpot , you can obtain different metrics: click rate on your emails, on social networks; conversion rate of forms and other lead magnets, etc.

    Reachable

    This factor is essential: your goal cannot be to increase sales by 3000% if, historically, you have never come close to achieving it. The goal must be realistic, exceeding your previous goals, but in a way that is possible.

    Relevant

    In order to keep the overall objective in mind, the goals you set for your project must be related and relevant to what you are looking for. For example, if your goal is to increase the percentage of sales, you should focus on that and not on getting more subscribers to your blog, since those prospects are at a distant stage from the one you are targeting.

    Defined in time

    SMART goals are not “always on” campaigns , as they must be specified in the time frame in which they are to be carried out. For example, we could say “get more blog subscribers in Q3”.

  • What is Growth Marketing and how does it benefit us?

    Growth Marketing is a comprehensive process of developing and executing experiments within a short period of time, the

    purpose of which is the rapid growth of a company at much lower costs .

    This technique, which initially became popular among startups and was later adopted by the rest of the companies, is

    based on scientific data generated in the conversion funnel , to find innovative ways to increase user acquisition.

    Experiments designed in a Growth Marketing strategy are characterized by being focused on the total value of the client, observing their cycle and achieving good returns.

    What are the strategies of Growth Marketing?

    Growth Hacking also involves the combination of strategies such as Inbound Marketing , Growth Hacking , Product Marketing and Agile Methodologies , which are totally complementary.

    As it is a customer-based process, Product Marketing is nigeria phone number list essential to understand the customer

    and know their needs and expectations, as well as to develop products that are well positioned among the company’s buyer personas.

    It also contains elements of Growth Hacking (a process with which it could be confused), since both seek to create ideas that generate clicks and rapid growth.

    Just like Inbound strategies, Growth Marketing aims to deliver content that is appropriate for the target buyer. This content must be useful, relevant and valuable.

    Agile Methodologies are necessary for the development of this process, since it is necessary to measure and repeat

    experiments constantly, and make decisions based on therefore, their results. For example, methodologies such as Scrum will be very useful, since they provide a very efficient framework.

     

     How to implement a Growth Marketing strategy?

    The implementation of Growth Marketing in your Growth know your customers rmf analysisMarketing business must be carried out by a specialist in the area, who will start some processes that we will mention below:

    • Product creation

    It may sound pretty obvious, but it’s not enough to just create a good product. It will have to solve some problem or need

    of your target audience. To make sure you’re on the right track, you can ask for feedback and validate your idea.

    • Set the target

    All products and services exist to solve someone’s problem. That “someone” is never “everyone” because they have specific characteristics and behaviors that are determined by the creation of a Buyer Persona .

    • Evaluate the idea

    In reality, this evaluation is not for you to do, but for your first users, who should match the Buyer Persona you created. This evaluation will be based on the conversion funnel and each of its stages:

    • Acquisition: Getting your brand recognized by people.
    • Activation: The first experience users have with your brand should be satisfactory.
    • Retention: Getting your customers to come back.
    • Revenue: Generate revenue with your brand.
    • Reference: Getting your customers to tell other people about your brand.

    All of these stages should have a specific metric to therefore, more accurately spam data measure the success of your ideas.

    Why use Growth Marketing?

    Growth marketing knows a brand in depth to make it grow, Growth Marketing  not just in numbers, there are many benefits that the growth  methodology offers :

    • More loyal consumers

    As we have already mentioned, this practice has a special focus on the customer. In this way, a better study of their cycle

    can be ma de, and thus more efficient actions can be taken with them in mind. This will allow the acquisition of consumers committed to the brand.

    • Speed ​​to market

    Conducting experiments in a short period of time will allow for rapid obtaining of results and, therefore, the implementation of launch strategies in less time.

    • Better Return on Investment (ROI)

    Therefor,through Growth Marketing, companies can work on building marketing strategies that are characterized by being more

    profitable, sustainable, replicable and oriented towards sustained growth of their businesses.

  • What is spam and how does it affect your company’s marketing?

    Are you getting spam emails in your inbox? You didn’t subscribe to them and they are annoying, right? This is called Spam. 

    There are companies that use spam emails to promote their products online. However, this invasive tactic can drive away potential customers instead of getting them interested in what the company has to offer.

    Although spam is a common technique, it can seriously damage your digital marketing strategies. That’s why, in this article we explain what spam is, how it affects marketing and how to do email marketing without falling into these practices.

    What is Spam?

    Spam refers to those annoying unsolicited messages that morocco phone number list bombard your email and other media. Not only is it a huge problem in electronic communication, but it also makes up at least half of all online communication.

    But that’s not all. Spam is now also filtering through social media and even bothering you with unwanted phone calls. And be careful, because many of these messages are fraudulent and try to scam you and compromise your personal information.

    However, it’s not all bad. There are also those emails that companies send to promote their products and services. But if they don’t have a solid email marketing strategy, those emails become spam and ruin the company’s reputation.

    What is email marketing?

    Email marketing or mailing is a digital communication spam and rmf step by step how strategy where emails are sent en masse to current and/or potential customers. This serves to generate brand recognition, promote content and generate new prospects.

    The danger of spam in digital marketing:

    Being labeled as Spam can have serious consequences on your marketing efforts. Being penalized can hurt your results, so you need to be careful when sending email marketing campaigns.

    What happens if I am labeled as Spam?

    This will affect your reputation and make it harder for your emails to be delivered. Servers track the IP addresses of messages labeled as spam and add them to a blacklist shared with other servers, making it difficult to get off of.

    How do I avoid being classified as Spam?

    There are various tricks to avoid ending up in the spam or junk mail folder. Here we will give you some tips to properly distribute emails.

    How to segment contacts? 

    When sending out mass emails, make sure you are sending them to potential people who are likely to be interested in the content you are sending.

    For example, if you are promoting a product on digital platforms and you added a contact form, send the email to those who filled out that form and not to your entire database, spam and spam data how this way you will avoid being clicked as spam. You can segment in many ways: by date, by product, by city, etc.

    How to keep a database up to date?

    Keep your database up to date by cleaning up your mailing lists. Always refresh your contact lists by adding people who show interest in your products and services through forms and subscriptions. This will especially help you with segmentation when you send your email marketing.

    What are external mailing lists and why not use them? 

    Avoid using email addresses that have not given you permission to send emails to, therefore it is recommended not to buy email lists from third parties, nor use random email lists.

    How should the title and body of the email be written?

    Be careful when writing the subject of your email and the content you send, make sure it doesn’t look like spam. Be precise, direct, concise and as clear as possible. Avoid terms that seem misleading, sustained capitalization and excessive exclamation points.

    Don’t be insistent

    Don’t overdo it with sending emails, don’t send more than two emails to a person in a single day. Keep your sending frequency prudent so you don’t become invasive.

    Email Marketing Tools

    There are multiple tools for sending mass emails that will allow you to create content combining images, texts and videos with some recommendations to avoid going directly to the spam folder.

    These tools use templates or HTML templates, which will provide you with separations between the structure and the content, which will help you carry out an appropriate email marketing action.

  • How to create a corporate email?

    There are several options for creating a corporate email. One of them is to hire services that offer this type of corporate email, such as Google Workspace , among other providers.

    Another option is to have a web domain with the name of your company. Many times, when creating a website, you hire a hosting plan that includes the creation of corporate emails. Through Cpanel, you can create different accounts with the name of your business. 

    5 key facts for managing corporate email

    First, you must keep in mind the importance of this tool. Let’s keep in mind that a corporate email allows for more efficient email management , improving communications luxembourg phone number list with clients and suppliers. But above all, you must have your own domain, which reinforces the company’s identity and generates trust in recipients, more than an email with a public domain would do.

    Receiving an email from “[email protected]” is not the same as receiving one from “[email protected].” However, having your own domain is not the only thing you should keep in mind. You must learn to manage it properly.

     

    1. Take care of the wording

    It goes without saying that we should avoid spelling mistakes , as these can discredit your professionalism. However, when we refer to taking care of the writing, we refer more to the style in which you write your emails , for which we advise you to avoid sustained capital letters, especially in the jägermeister’s new b2b website subject of the email, this can give it a tone that is perceived as aggressive.

    As with capital letters, avoid excessive use of exclamation marks, as this makes the email sent less formal.

    2. Be precise with the information

    Try to be as direct as possible, avoiding overloading the text with irrelevant data such as graphs and images that do not provide anything to the recipient. If the information is very extensive, you can send attached files in formats that allow quick access. It is also advisable to avoid the use of emoticons, corporate email colors or fonts that can be confusing and divert attention, creating distraction.

    3. Responses and reminders

    Make sure you respond to all emails that require a reply , and when you do, you should “reply to all” those involved in that email, in order to avoid communication problems. On the other hand, if you have not received a response to an email, do not be insistent with reminder emails; wait a spam data reasonable amount of time to follow up, unless it is strictly necessary.

    Another thing you should avoid is labeling all the emails you send as “urgent,” because it can have a negative effect, and when it is truly urgent, the sender might not give it the importance it deserves.

    4. Emails for advertising and email marketing campaigns

    Create a user account specifically for this purpose, never send email marketing campaigns or user emails using your personal corporate account, and do so in moderation, using appropriate segmentation and considering a frequency for sending. Avoid being classified as spam, as if you do, you run the risk of no one receiving your emails.

    5. Create groups or work lists

    This is easy to do with corporate email accounts. By creating these groups and lists, your work teams and their members will be able to communicate with each other more easily, and emails from clients and other users will reach the managers of each area or department, speeding up responses and optimizing corporate communications.

  • E-commerce shipping : problems and solutions

    One of the biggest challenges for e-commerce in Chile, in addition to the usual problems of inventory control, stock

    availability and varied offering of items, is the delivery of products through the shipping services available on the market.

     

    Ensuring that they arrive in perfect condition, on time and at the exact place indicated by the customer are the biggest problems faced by these online stores.

    Read on to discover some solutions you can apply!

    How much has e-commerce grown in Chile?

    This type of online business has experienced exponential growth in recent years, so much so that just a couple of years

    ago (2018) there was a 30% growth in e-commerce in Chile, kenya phone number list with sales of 5.2 billion dollars.

     

    During 2020, the COVID-19 pandemic led all types of companies to operate and execute their sales processes through

    digital means, in order to stay active.

    The high demand for electronic commerce and the increased competitiveness of e-commerce contributed to a “collapse” in shipping systems, since this was the most convenient option to acquire what was needed.

    Person making an online purchase with a physical card in hand.

    Photo by Karolina Grabowska

    Due to the above, e-commerce in Chile has currently become a channel widely used by consumers – due to the convenience it provides at the time of purchase – which has forced certain brands to redefine their strategies and integrate omnichannel.

    How to evaluate the speed of delivery?

    If your brand has an online shopping channel – whether it was technological specifications including cyber risks born as an e-commerce or has integrated it as a new medium – one of the aspects you must consider is the speed of delivery, which is highly valued and decisive for consumers.

    Therefore, a solution must be found that allows our shipments to arrive on time and in optimal conditions, in order to make a difference and gain the trust and loyalty of buyers, but how to do it?

    And here a new question arises: which is the best shipping company? Well, the answer depends on the experience of each company.

    E-commerce shipping However, you can have a reference, because on the Internet you can find many reviews about the user experience, which gives an idea of ​​how good or bad the service they provide is.

    Shipping companies in Chile available on the market

    There is a wide range of shipping companies in Chile that provide this type of service, which can become a great ally for your e-commerce. Below is a list that you can consider.

    1 | Chilean Post Office

    It is a state-owned company that offers different delivery services, such as: express home package (deliveries to home in a

    maximum of 2 business days), express branch package (deliveries to one of its branches in a maximum of 2 business

     

    days), and express am package (deliveries before noon on the next business day of shipment).

     

    Please note: This company has a large number of complaints about lost, stolen packages and delayed deliveries.

     

    In addition, the response to complaints is very slow because their fleet is outsourced.

    2 | Chilexpress

    It has multiple branches nationwide, even operating as a franchise, spam data and offers different types of delivery

    services, such as: standard delivery (the next business day after shipment between 11 a.m. and 7 p.m.), short-term

    (delivery on the same day of shipment or the next business day before 11 a.m.), extended term (deliveries from 1 to 3 business days after shipment, which may be a Saturday).

    Please note: Chilexpress has a large number of complaints about lost packages and even poor service from its employees.

    3 | Starken

    E-commerce shipping This is a brand that belongs to Tur Bus Cargo and has 2 types of delivery services available.

    On the one hand, there are regular deliveries (from 1 to 12 business days. Depending on the region where the delivery is

    made), and on the other hand, there is express delivery (from 1 to 2 business days depending. On the region where the shipment is made). In addition, they provide a warehouse service if you need it.

    Please note: this company has multiple complaints regarding the safety of shipments and mistreatment of packages.

    4 | Blue Express

    They have 3 types of delivery: premium (delivery one business day later), priority (delivery within 24 hours in main cities), express (delivery within 48 hours in main cities between Copiapó and Puerto Montt).

    Please note: the instability of their digital platform sometimes makes, it impossible to track shipments, they have complaints about lost and stagnation of shipments, and they do not have a packaging service.

    5 | Athens

    They are specialists in big ticket shipments, having among their clients the renowned online store Linio.

    They make home deliveries, have the capacity to distribute within 24 hours, collect packages in stores, and have storage for merchandise in transit, ideal for those companies that do not have storage space during peak seasons.

  • Digital Marketing Automation Tools

    Before making such a recommendation, it is important that you evaluate the values ​​of each platform, which people on the team will use the tools and, above all, define the objectives you want to achieve before starting. 

    It is also essential that employees in the sales and marketing areas Digital Marketing  receive training to take advantage of all the tools provided by these automation software. 

    HubSpot

    It lets you create automated email campaigns , websites, ivory coast phone number list chatbots, workflows, and ads. You can also generate custom forms and landing pages to capture leads from your website or blog, automatically, and then import them into your HubSpot account. It also provides tools to track your campaign’s analytics and performance.

    You may also be interested in:  Cebra is now a HubSpot Diamond Solutions Partner!

    SendInBlue

    This tool allows you to automate workflows based on a set of rules and conditions that generate automated actions, such as sending emails and SMS messages, assigning contacts to categorized lists, and updating the contact database.

    Adobe Marketo Engage

    The platform builds predictive audiences and segments with Artificial Intelligence (AI), and also uses behavioral data and journey flows. This multi-channel tool can be used to develop we used to use simple mailchimp email marketing and social media campaigns thanks to the integration with Google Ads, Meta and LinkedIn Ads.

    Mautic 

    It is an open source platform that allows users to create multi-channel marketing campaigns such as email marketing campaigns. Lead Scoring also provides tracking Digital Marketing information on a website, how users interact with email campaigns, SMS and even on social networks.

    In figures…

    According to Statista , the importance of Marketing Automation is spam data on the rise and is expected to reach USD 25.1 billion by the end of 2023.  

    Around 80% of businesses still rely on email marketing to help maintain their customer retention rate. Emarsys.

    Potential customers are 7 times more likely to buy from a company that responds to their inquiry within an hour. Harvard Business Review.

    63% of companies that have incorporated marketing automation outperformed their main competitors. Moosend .

    80% of marketing automation professionals see improved lead generation and 77% see more conversions. Invescro .

    36% of marketers use marketing automation to eliminate repetitive tasks.  Market Splash .  

    As you can see, marketing automation is key to your strategy. Remember that its primary function is to facilitate the way in which you carry out your actions and optimize both your time and your resources to obtain better results.

    Don’t forget that staying up to date is vital to keep growing. Find out about the latest news and the best content on digital marketing through our blog and Instagram.

  • We used to use simple Mailchimp

    Activity reports

    In companies that take business seriously, there are statistics for every business activity in the entire business process. Thanks to them, both a specific salesperson and their manager immediately know what is going well, what is going wrong, and where to look for the causes of successes or failures. For our salespeople, filling out statistics was very time-consuming.

     

    That is why in Salesforce we created a type of activity for each of their statistics that can be measured and recorded as they progress through the entire process. An example would be the number of phone calls per month to new leads. In Salesforce, we have the option of recording truemoney database call-type activity for leads, and every time a salesperson fills in the lead that they had a call, the system records this and adds it to the statistics.

     

    Each salesperson has their own dashboard where they can see their activity in a given month – from the number of phone calls, to the number of meetings, to the turnover achieved. They see all of this in connection with their goals and thus always have an overview of whether they have more work to do and where. The sales team manager has an overview of everything every day and does not waste time manually checking the numbers.

    Using Active Campaign capabilities and integration with Salesforce CRM

    We also had to make a change in the area of ​​email marketing. , and it was perfectly adequate for simple mailings. However, if you want to use more advanced automation with decision trees and functions such as webtracking (monitoring user behavior from a database on your website), you need something a little better. At AITOM, we decided rfm step by step on the Active Campaign tool ,

     

    which offers a combination of many great functionalities, whether for marketing automation or even for sales in the form of its own CRM. Its price is also comparable to the price of Mailchimp. This tool takes into account a lot of scenarios that can occur in the spam data business process, and therefore its automation and segmentation options are almost unlimited.

    In addition, it takes into account that every company has different CRMs and other marketing technologies. Therefore, it bet on a super simple option for integration with practically any well-known marketing technology – either through direct integration or via Zappier (a platform that allows for simple integration of all possible technologies).

    We were most impressed by their direct integration with Salesforce, which takes the connection between sales and marketing to the next level. How does it work in practice?

    Sharing databases between Salesforce and Active Campaign

    What’s revolutionary about sharing a database? The point is that when one system gets a new lead/contact, it automatically sends this information to the other system and we can prepare automations for what to send to the contact, what to add to it.

    Both systems always have up-to-date data. The only weak point is the synchronization time from Salesforce to Active Campaign – the smallest possible unit there is 1 hour. On the other hand, from Active Campaign to Salesforce, data updates are essentially instantaneous or take a few minutes at most.

  • Using Salesforce CRM and Active Campaign for B2B Automation

    Using robust and expensive CRM – Salesforce

    In 2020, AITOM decided to invest in technologies that would improve the company’s processes. One of them was CRM Salesforce. It took us some time to start using at least a small part of the functionalities that the system offers, and our key account managers (hereinafter referred to as KAMs) took ownership of how it works.

    We had to draw out in detail the entire business process, the services we offer, decision trees – what can happen during the business process, etc. All of this is necessary so that you skype database can set up the system correctly. From this, we derived the data that we need to collect and update at each stage, and then deployed reporting templates for each KAM.

    With gradual adaptation, we revealed the uncovered areas and wrote down all the additional functionalities that we absolutely need from the system for more efficient work. There are a lot of things and we have only managed to implement a small part of them so far, but we are still able to show you a lot of gadgets today that make the daily work of a salesperson easier and more enjoyable right now.

    1. Implementation of ready-made Merk integration

    The biggest manual work that no one enjoyed know your customers rfm analysis was entering a lot of data for individual companies. We found and implemented a beautifully working integration of the Merk company database with Salesforce.

    The only work was mapping the fields so that the fields from Merk would be correctly copied to our fields in Salesforce.

     

    2. Gmail integration with Salesforce

    Another improvement for the work of a salesperson is to use the partnership between Google and Salesforce, which resulted in a useful trick that allows any email from Gmail to be paired with Salesforce.

    We had to set up the server according to clear instructions, and then each salesperson just downloaded the Salesforce Google Chrome spam data web extension from the Google Store and entered the login details for their Salesforce account.

    Now, when they write an email to someone who is not yet in Salesforce. They choose in a simple automatic window what they want to do with the given email address (e.g. create a lead/contact). So they don’t have to manually rewrite anything into Salesforce, but the technology will do it itself.

    You can also integrate Salesforce with Outlook, the process is very similar. The only weak point we discovered is the case where the corporate email runs on Google . But the user uses the Outlook client, where they download emails from Google because they work better in Outlook.

  • technological specifications including cyber risks

    As a mediator, we managed to do all of this within the promised time and budget, including complete documentation. This contains the complete project output , on which the ministry can now build the final website:

    • structure

    • contents

    • graphics

    “ As with other large-scale government contracts, the best solution turned out to be to divide the creation of new websites into a preparatory and implementation phase. We guided the client through the process of analysis, planning how to simplify the website and concentrate similar information in one place, all the way to the final documentation, ” says AITOM Key Account Manager Martina Filipová.

     

    We are proud of the result of our cooperation instagram database and thank all the experts from the ministry who participated in the joint work.

    Do you also want to help with the preparation of a large-scale web project?

    We linked the website to other business processes

    In order not to stop at just the website itself, we helped the client devise a process that would use the acquired data in subsequent business processes. The website attractive website for the prague city museum will be connected to Salesforce in the future and the client will be able to track:

    • whether a specific tap room has a tap machine

    • How many drinks will it sell?

    • How many restaurants and other facilities does each partner have?

    • whether the partner also uses the client’s other websites

    • more statistics…

    Based on this, sales representatives decide on the next steps.

    Thanks to the success in the Czech Republic, we localized the project in Slovakia, and even before the start of the corona crisis, the client launched the same model for the Tullamore brand.

    Thanks to the project

    we have an overview of how our partners buy spam data Jaegermeister and can motivate them to make larger purchases.  The project has given us an effective communication platform that also brings together customers who are not visited by our sales representatives.”

    Barbora Březinová, E-Sales Channel Manager, Mast-Jaegermeister CZ sro

    Do you also want to help with a B2B project? Are you looking for effective sales channels or an experienced marketing perspective? 

  • New website for the ministry: Why success depends on an entrance exam

    Questions at the beginning – answers at the end

    Many departments and experts are involved in creating a website in such a large state institution. Coordinating their needs and interests is usually impossible for an internal person. For us, however, it is a tailor-made task. We have extensive experience with  robust websites for state institutions . Especially with the complicated process of their design. Thanks to this, we won the tender and started working together.

    Our task was to create a project and tender documentation for a new robust website that would be more functional, clearer and more modern.

    “ Over the years of use, the website has grown to the point where it is confusing. People need information that is quickly accessible and clear. And to do that, it was necessary to rebuild the website from the ground up ,” says Zuzana Štíchová, spokesperson for the Ministry of Foreign Affairs, about the beginning of our project.

    From the peak – that is, from the initial study

    Before we started making specific proposals and sorting out ideas, we needed a thorough analysis. That is, an initial study that would answer the questions:

    • Which users should the website be ios database intended for?

    • Who is searching for information on it and what type of information is it?

    • In what situations do people need it most?

    • What topics does the content cover, how to divide them logically, what to keep and what to remove?

    • Who will manage the website and add website for government? special client = special access content to it?

    • Which technologies are included in the website’s functions and what technological parameters must they meet?

    A crucial step in the implementation was the careful definition of target groups . The website of the Ministry of Foreign Affairs is used by many people, both domestic and foreign, for many purposes. At work, traveling, in crisis situations… and the scope and depth of its content do not allow everyone to find the necessary information at the same speed. After a thorough discussion, we jointly identified three main target groups for the future website:

    • traveling public

    • journalists

    • foreigners traveling to the Czech Republic

    An advanced analysis of the existing content spam data ultimately provided the basis for the design of the new layout.

    A good mediator is a treasure!

    When creating a new website, there are many interests, ideas, and possible paths to implementation. Practice has repeatedly shown us that without experienced project management, the goal cannot be achieved. That is why, as an agency, we have set ourselves the main goal – to bring the project to a point where the client will have a clear understanding of:

    • what exactly does he want – what should be the result

    • How much will it cost and how long will it take?

    • based on what criteria to announce a tender for the implementation

    • what technological parameters will the website require

    • What work still awaits him before he starts?