Taiwan Data

Author: fldjf5

  • Jägermeister’s new B2B website

    The task is done for us.

    When we started the project, we had no idea how COVID would affect the restaurant business. This made our project for online support of B2B business play an even more important role.

    We started the project by creating an initial study, which resulted in wireframes. Technical functionalities played a key role . It was important for the client:

    • ensure the security of business data

    • smartly record orders and business cases

    • come up with a smart system for inserting promo codes on the website

    We designed a system that works similarly to an e-shop, only B2B partners pay with earned points.

    We needed to ensure that the codes could not be forged and the system could not be hacked. Therefore, we implemented a database of 3 million unique codes that the client provided us, none of which can be used more than once.

    The second essential criterion was ease of use . The system must make the work of the end users – the waiters in restaurants and bars – easier, not harder. So we made it a point to make the user journey clear and minimize the obstacles to completing each operation.

     

    Response from B2B customers

    Together with the client, we set the main measurable goals at the beginning: to achieve an increase in orders from bars and restaurants as line database well as  an increase in bottles and portions of the drink sold, and to have 5,000 B2B users (bars and restaurants) registered in the project within 6 months .

    The next step will be to connect the B2B website with the Salesforce tool so that the client has a single place to monitor the activities of all business partners.

    Click here to oJägermeister’s new B2B websiterder a tap machine

    We designed the business process itself , which takes place on the website, in two steps :

    • B2B partners collect points in the loyalty online campaign automation program. At the beginning, they sign up and receive a starter pack – merchandising to support sales.

    • By entering the codes of specific bottles, they earn points that can be converted into additional benefits every month.

    The website is designed to motivate business partners to purchase a so-called  tap machine . This is a freezing device, the use of which in a bar or spam data restaurant, according to statistics, increases beverage consumption by up to 30%.

    The client’s sales representative can now find out at any time in the system administration:

    • which end users (bartenders, taproom attendants, owners…) have registered

    • how many drinks did they buy

    • how many drinks did they sell

    • Do they already have a tap machine or is it still freezing in the freezer?

    • whether their company organizes events with Jaeger (the system offers B2B partners the opportunity to generate a personalized poster with Jaeger graphics and use it for their event)

    This detailed information is then used to guide the client’s other business activities – they can precisely target specific partners. This increases the success of their sales and saves time and investment in the team.

    The next step in the project is a website where each partner can order a tap machine at a more favorable price.

  • RFM step by step

     What data do we need as input for RFM analysis?

    For RFM analysis, we will need complete transaction data at the level of a specific order/customer . As a rule, we use input data from CRM systems, or transaction data from e-shops. The dataset must contain the date of order placement, order identifier and customer identifier, as well as the nominal value of the transactions made. I recommend performing RFM analysis on complete transaction data containing information about purchased products, product purchase prices, product classification, etc. To provide a holistic overview of the behavior of the customer base and subsequent application of the outputs from RFM analysis, I recommend enriching the transaction data with marketing data (primarily data from e-mailing automation tools + web tracking such as Google Analytics, or other attribution tools).

    Many companies are just starting

    to implement data democratization initiatives, in the sense of centralizing data sources to a central repository, linking individual marketing linkedin database systems, properly implementing analytical tools, etc.

    Today’s dynamic environment of the digital world requires regular recalculation of segments and  automation of input data to ensure the up-to-date classification of customers and for further application in communication channels. I recommend large and eye-catching button using Python or another BI/ETL tool for data transformation and subsequent visualization in Power . BI or Tableau for internal reporting. Most often, RFM analysis outputs are displayed in a cohort representation, a two-dimensional heat map in a matrix or a histogram.

    2) Setting rules for customer segments

    RFM analysis rates customers on each of the three main factors. However, different implementations of the RFM analysis framework may use different values ​​or scaling.

    Let’s take an example:

    Customers are assigned a recency score based on their last purchase date or the time interval since their last purchase. This score is based on a simple singapore data arrangement of recency values ​​into a small number of clusters. For example, if you use five categories, customers with the most recent purchase dates would receive a recency score of 5, and customers with the most recent purchase dates would receive a recency score .

    Finally, customers are ranked by monetary value, with the highest values ​​earning the highest monetary values. Continuing with the example with five categories, customers who spent the most would earn a monetary rating of 5.

  • Know your customers RFM analysis

    In today’s article, I’ll talk about using advanced analytics methods to analyze customer data . Do you know who your most important customers are, what their Customer Lifetime Value is, what products they are interested in, and when they last interacted with your business?

    We live in a world of increasing data, collecting customer information from many different channels, including physical stores, e-commerce, campaign systems, email, social media, merchant data, etc. So advanced analytics are in place – by creating comprehensive customer profiles from this data, you can gain insight into customer behavior and provide a more personalized experience.

    As your business grows , customer segmentation can significantly improve your marketing performance, make your campaigns more relevant to customer audiences, and ultimately increase response rates and sales.

    What is RFM analysis?

    A common question I hear from business leaders is, “Which of my customers is the most valuable?” . While this is a relatively simple question with a straightforward answer, there are advanced ways to answer it. For example, how does a company define a “valuable customer”? They might be customers who spend the most office 365 database overall, or customers who have a high number of transactions. There are also other considerations, such as recent purchase or average shopping cart size.

    Fortunately, we can use so-called RFM analysis   – a framework sem strategies for e-commerce of recency, frequency, and currency – to help us identify a customer’s transaction history and divide the entire customer base into appropriate segments.

    What is RFM (Recency – Frequency – Monetary)?

    Recency – How long has it been since a customer last made a purchase? Customers who have recently made a purchase will still have the product singapore data on their mind. They are more likely to repurchase the product or need it again (for example, with regular orders such as food, where we can roughly predict the next order period). Companies often measure recency in days. However, depending on the product, they may measure it in weeks, months, or even hours.

    Frequency – How often has this customer made a purchase in a given period? Customers who have purchased once are more likely to purchase again. In addition, first-time customers can be a good target for follow-up advertising that would convert them into more frequent customers.

    Monetary (value) – How much money did the customer spend in a given period? Companies that do not accept direct payments from customers can use any other factors in their analysis. For example, behavioral data from the website/app, where they evaluate how they value readers, number of views or interactions. Instead of the standard nominal transaction value, interaction value can be used to perform RFE (recency, frequency, engagement) analysis.

  • Attractive website for the Prague City Museum

    The Prague City Museum manages a number of prestigious buildings where it organizes workshops, guided tours, exhibitions and permanent exhibitions. The main building on Florenc with the unique Langweil model of Prague, the Powder Gate, the Müller and Rothmayer villas, the Podskalská Customs House, the Desfour Palace and others.

    As with any website, we started with a detailed initial study . We analyzed the original site and its traffic, set marketing goals for the new site, and designed its structure accordingly.

    As part of the initial analysis, we described three goals together with the client :

    • to present all objects in a representative and modern way

    • motivate users to visit events held there

    • enable easy ticket booking

    Finally, we created a graphic design in line with ig database the institution’s visual identity.

    The new website is connected to the ticketing system , and in cooperation with an external supplier, the next step is to the new zealand archipelago prepare a connection to the reservation system for schools.

    We have simplified navigation on the website and the ability to filter exhibitions and other events according to user preferences.

    Technically, the website is built so that the client singapore data can manage it themselves using intuitive administration , saving their people’s time and any additional costs in the future.

    What helps?

    • Set expectations so the client knows exactly what steps to take and why, as well as what will happen if they deviate from the process.

    • set up regular meetings

    • define tasks on the client and agency side with clear delivery dates during meetings

    • create an internal team on the client side from people who need the website for their work

    Even in a public institution, there are people who want to be proud of their results. Be their reliable partner and mentor, and  together you can achieve a result that will inspire other similar customers. Ideal for them to approach you directly in the selection process.

  • Website for government? Special client = special access

    However, building  a website for public institutions has a number of specifics. Some are generally known, others less so. At AITOM, we only discovered the most important things when implementing specific orders. Smaller ones for  the Prague City Museum  or  the Prague Exhibition Center,  as well as really robust ones for  the Ministry of Foreign Affairs  or  the Czech Hydrometeorological Institute .

    These are 3 key things you need to consider before filling out a withdrawal application for a large publicly funded institution:

    1/ You can’t do it without a thorough initial study

    This is true for every website. However, in the case of the Ministry of Foreign Affairs and the Czech Meteorological Institute, the initial study was even the main goal of our cooperation.

    Both institutions made a good decision to hire analysis and process experts first , followed by a separate tender for the website developer.

    Our initial study always lasted several months of intensive collaboration.

    Its goal was to find thorough answers to the questions :

    • What are the target groups of the website?

    • how to prioritize content on the website

    • What are the client’s requirements gcash database for the website content – ​​what are the requirements of the individual departments that work with the website or need it for their work?

    • what content to keep from the old website and what not to put on the new website at all

    • what are the requirements for any new content that is yet to be created

    • what the structure of the new website will look like, taking into account all requirements

    • What will be the scope and appearance marketers use attribution dat of the wireframes?

    • What will the graphic design of the future website look like?

    • who will help with the prWebsite for government? Special client = special accesseparation of relevant and concise texts

    • what technical parameters the website must meet (functional and non-functional website requirements)

    • accessibility requirements according to law and availability

    • SLA requirements – i.e. for follow-up service

    • What requirements must suppliers meet and is it possible to invite subcontractors?

    • expert estimate of the complexity of the development (estimate of price and implementation schedule)

    • how to work with existing third-party applications, if they will access the website

    • how to handle cybersecurity – in cooperation with a specialist on the client’s side and with regard to their specific requirements

    • what criteria to set in the selection process

    • what support the client will need during the selection process for a website supplier

    • What additional supervision will be required from our side during the development of the website?

     

    2/ It will be a long time

    This probably comes to mind for everyone. We really mean it for the long term. Even if you have a firm grip on the project, have fine-tuned processes, and are available on call, it pays to have some time to spare. A typical public institution is simply a bit cumbersome. That’s neither good nor bad, but it’s how it is.

    For example: when it comes to a large website, such as that of large authorities, it probably contains a large amount of content packed with time. In a corporation, someone from marketing would probably come in, have one, two, three singapore data meetings, and it would be clear what to delete and what to keep. With a state institution, nothing usually happens that quickly. For example, at the Czech Meteorological Institute, it was necessary to actually go through the old website page by page. So that nothing important would disappear. It requires calm and… that time reserve.

    And that’s just the content. Which is only after you start taking the next steps.

    3/ Prepare for a slightly different communication

    All you need is a few departments that contribute regularly to the website, a few experts who have something to say about the new pages… a slightly less energetic marketing department than you are used to with a commercial client… and communication nodes are in place. In short, communication is a bit different in a public institution and it can take a while to figure out who is who and who decides what. Or in which places it is not entirely clear who makes the decisions.

    We know from our own experience that gaining a reputation as an agency that knows how to handle public procurement is worth it!

  • Online campaign automation

    About the client

    Carnext is a subsidiary of Leaseplan, one of the world’s largest companies providing operational leasing and fleet management of passenger cars. Carnext sells used vehicles from Leaseplan after the first owner. It guarantees its customers complete knowledge of the car’s service history and quality cars with excellent care during the operational leasing period.

    Assignment:

    The assignment was to take over the management of online marketing and achieve at least the same results with less than half the cost of the previous management (see below for more details). We had 3 months to test the feasibility of this requirement.

    The main arguments on which online marketing was based were the company’s reliability, good reputation and great references (the rating of 9 out of 10 on Google is among the best in the Czech Republic).

    The assignment was specific in its fantuan database structure – CarNext is both a business website and an e-shop. The purchasing process is complicated due to the product.

    The customer can on the website:

    • Leave a lead and wait for contact from the salesperson
    • Buy a car directly in the e-shop

    The goal of the campaign was to make the most of both conversion paths.

    Set goals

    • Achieve at least the same number of so-called hard conversions = the user leaves a contact with half the online multi-source or multi-touch marketing budget.
    • Achieve at least the same volume of business transactions = the user directly orders a specific car with half the online marketing budget.
    • 1/2 the budget and at least the same results

    When implementing the campaign, we needed to overcome three main obstacles:

    1

    The client is unique in that it decided to separate the management of online marketing from the management of its Dutch headquarters . Throughout 2020, the Dutch headquarters managed online marketing jointly for all countries, which also entailed some disadvantages – primarily the inability to adapt the strategy singapore data and parameters to local conditions. This resulted in high budgets spent on display, search and Facebook advertising with not very satisfactory results compared to the amount invested. Therefore, the marketing management of the Czech branch decided to go local with the expectation of achieving at least the same results for less than half the cost.

    2

    We built the entire campaign from scratch – without access to account history . The decision about our choice came overnight and we had to start creating and managing campaigns within 24 hours. Passing on access information, explaining questions, etc. was quite complicated due to the need to communicate with the Dutch headquarters and corporate rules on sharing access.

    3

    Setting up analytics measurement in Google Analytics was very complicated and completely incomprehensible to the average user. Therefore, we had to decipher all types of goals and their various interconnections. This then significantly affected the connection with advertising systems and the setting of microconversions for the best possible campaign optimization.

    You can find the path and specific measurable results in the following PDF.

    Open PDF with results

    Do you also need help with online marketing?
    We are here for you!

  • Evaluation of Vintage item

     

    When selling vintage items, it is crucial to understand their authenticity and rarity. Authenticity refers to the provenance of the item and whether it is a genuine vintage piece or a reproduction. Rarity, however, refers to how unique and rare the item is in the marketplace. By understanding these factors, you can effectively manage how to sell vintage items and accurately determine the value of your products. You can also attract potential buyers who value authenticity and exclusivity.

    B. Assessment of condition and potential value

    you

    Another critical aspect of evaluating vintage items is their condition and comparison of the best customer support tools potential value. The condition of an item affects its appeal and price. When managing the sale of vintage items, keep in mind that buyers are often willing to pay more for well-preserved or restored pieces. On the other hand, damaged or heavily worn items may be worth less. Additionally, researching recent sales of similar vintage items can give you an idea of ​​their market value, which can help you set a competitive price for your inventory.

    C. Researching Historical

    O

    Confession to him

    Researching the historical significance of vintage items can provide valuable context czech republic telegram data that will increase their appeal to buyers. Understanding the historical background, cultural significance, or designer/artist connection associated with a particular piece can increase its desirability among collectors or enthusiasts. By highlighting these aspects in your product descriptions or marketing materials, you can attract buyers who appreciate the story behind each vintage item.

    3. Pricing your vintage items

    here

    A. Determined

    and

    market demand

    To effectively manage the sale of vintage items, it is essential to  first  determine the market demand for them. Research and analyze similar items that have sold recently to understand their selling prices. Look for trends and patterns in pricing, such as popular brands or styles that command higher prices. Understanding the demand for specific vintage items will allow you to set a competitive price that attracts potential buyers.

    B. Consideration of condition and rarity

    those

    The condition and rarity of your vintage items play a significant role  spam data in determining their value. Consider any wear, damage, or missing parts when assessing the item’s desirability. The better the condition, the higher the likely value. Additionally, consider the rarity of the item. If it’s a highly sought-after piece that’s hard to come by, you may be able to justify a higher price than more common vintage items.

    C. Strategies for competitive determination of c

    en

    When pricing your vintage items, it’s crucial to balance maximizing profit with attracting buyers with competitive prices. One strategy is to set a price slightly higher than you want to ultimately sell for, allowing room for negotiation while still maintaining profitability. Another approach is to offer bundle deals or discounts on multiple purchases , incentivizing customers to buy more from your store .

    When building an online vintage store, choosing the right e-commerce platform is key to success. Strikingly is a user-friendly website builder designed for small businesses and entrepreneurs who want to create professional websites without coding knowledge. With an intuitive drag-and-drop interface and customizable templates, Strikingly makes it easy to showcase your vintage items beautifully online.

    4. Marketing and selling vintage items

    you​

     

    Image taken from Pretty Olive Interiors

    Selling vintage items requires effective marketing strategies to attract potential buyers and maximize sales. This section will focus on three key aspects of marketing and selling vintage items: creating compelling offers, using quality photography, and promoting on social media and websites.

  • Comparison of the best customer support tools

    Zendesk is a powerful platform designed for businesses that want to manage customer interactions across multiple channels in one place.  Is known for its flexibility and extensive customization options that allow teams to set up the platform to meet their specific needs.

    With advanced workflow tools, a wide selection of app integrations, and powerful analytics,  helps teams deliver efficient and personalized customer support. However, its higher price tag may mean it’s more suitable for businesses that are ready to invest in a comprehensive solution.

    Benefits

    High customizability , allowing teams to design  japan phone number data their work environment to best suit their work processes.
    A large selection of apps with many integrations that make it easy to add specific tools.
    Strong reporting capabilities that help managers monitor team performance.
    Support for multichannel interactions , making customer conversations managed seamlessly.
    Disadvantages

    Higher initial cost , which can be a barrier for smaller businesses.
    Advanced dashboard customization options are only available at the Enterprise level.
    Configuration can be complex , which may require more time and planning for new users.
    Best for: Solid choice for mid-sized and large businesses looking for a flexible and feature-packed support platform. It’s ideal for businesses that are ready to invest in a scalable solution that can grow with their customer support needs.

    Pricing

    Team Plan: $49 per user per month, includes basic people are not just searching  support features.
    Growth Plan: $79 per user per month, adds automation and collaboration tools.
    Professional Plan: $99 per user per month, with extended automation and advanced collaboration features.
    >Enterprise Plan: Starting at $150 per user per month, includes full customization, AI tools, and enhanced security for larger teams.
    >Would you like to streamline your customer interactions withContact us today and we’ll be happy to help you set it up !

    Untitled (450 x 225 px) (7)
    Zoho Desk

    Seamless Zoho integration: Works with tools thailand data  like Zoho CRM, Analytics, and more.
    Extensive customization: Allows you to adjust workflow, ticket layout, and views according to your team’s preferences.
    Competitive pricing: Offers a variety of plans, including a free version for smaller teams.
    AI-powered automation: Zia, Zoho’s AI assistant, helps with ticket tagging, routing, and even customer sentiment detection.
    Disadvantages

    Pricing

    Advanced features limited to higher plans: Some useful features, like AI-powered features and detailed reporting, are only available in premium plans.
    >The interface takes some getting used to: The design can feel cluttered and isn’t as visually polished as some competitors, which may take some getting used to.
    >Steep learning curve: The wide range of customization options can be daunting at first, especially for new users who have never worked with Zoho products before.
    Best for: Zoho Desk is well-suited for small to medium-sized businesses, especially those using other Zoho tools. It’s ideal for support teams that need flexibility and automation to optimize workflows and provide timely customer support across multiple channels.

    Pricing
    Free plan: Support for up to 3 users, covers basic ticketing and customer management.
    Standard plan ($14/user/month): Adds workflows, ticket assignment, and basic reporting.
    Professional Plan ($23/user/month): Includes advanced customization, workflow automation, and more detailed analytics.
    Enterprise Plan ($40/user/month): AI features, custom dashboards, and advanced reporting.
    Interested in customizing and integrating Zoho Desk? Contact us for expert setup assistance

  • The Complete Guide to Account-Based Marketing

    Introduction
    ABM, Account-Based Marketing… What does it actually mean? We hear this term in almost every discussion about B2B marketing, but it’s not always clear what exactly it entails.

    That’s why we’ve prepared this guide for you, in which we’ll explain what ABM means, why it’s such an important tool in B2B marketing, and offer you practical advice on how to start using it effectively.

    What is Account-Based Marketing?

    Account-Based Marketing focuses on quality over  indonesia phone number data quantity. Instead of reaching the widest possible pool of potential customers, ABM focuses on targeting high-value clients who are ideal for your business.

    The foundation of ABM is personalization, achieved through collaboration between marketing and sales teams, who work together to create campaigns tailored to the specific needs and challenges of individual customers.

    ABM vs. Inbound Marketing

    The main difference between Account-Based Marketing and Inbound Marketing lies in the level of targeting. Inbound Marketing targets a broad audience by creating generic content that appeals to a wide range of potential customers, with the goal of attracting as many people as possible.

    ABM, on the other hand, is highly targeted. It focuses on specific, valuable customer accounts with personalized campaigns tailored to their specific needs. Instead of waiting for prospects to reach out to you, ABM actively seeks out the accounts that have the greatest potential to bring value to your business.

    While Inbound Marketing emphasizes generating a large number of leads, Therefore, ABM focuses on quality, reaching fewer but more strategically important accounts with customized content and communications. Both approaches can complement each other in a broader marketing strategy.

    Types of Account-Based Marketing
    ABM is not a one-size -fits-all approach. Therefore, and there are several different types of ABM strategies that businesses can use depending on their goals and available resources. These strategies range from highly personalized approaches focused on individual accounts to broader campaigns that target multiple accounts simultaneously. Let’s take a closer look at the four main types:

    One-to-One ABM

    One-to-one ABM is the most personalized form of create eye-catching and effective Account-Based Marketing, where marketing and sales teams focus on creating campaigns tailored to individual, high-value accounts. this approach is time- and cost-intensive, one-to-one ABM offers a high return on investment (ROI) by building long-term relationships with these priority accounts.

    One-to-Few ABM
    One-to-few ABM extends the personalization of one-to-one ABM but applies it to small groups of accounts that share similar characteristics. These groups, typically comprised of five to fifteen accounts, often come from the same industry or face common business challenges.

    Marketers create semi-custom campaigns for each group, focused on the common needs and goals of these accounts. This approach strikes a balance between personalization and efficiency, allowing businesses to reach more accounts without losing relevance. It’s a great option for businesses looking to expand their efforts while maintaining a personal touch.

    One-to-Many ABM
    One-to-many ABM is the most scalable form of Account-Based  thailand data Marketing, allowing businesses to target a much larger group of accounts—sometimes hundreds. This approach uses automation tools to deliver personalized messages to a broad audience .

    While personalization is not as granular as one-to-one or one-to-few, it still ensures that campaigns are targeted to valuable accounts.

    Programmatic ABM
    Programmatic ABM combines the scalability of one-to-many with the precision of programmatic advertising. Using company and personnel data, marketers can target ads to decision makers across channels based on account lists and specific job titles.

    This approach allows you to personalize outreach at scale while tracking how prospects engage with content throughout the entire purchase journey.

  • How Collaborative Growth Drives B2B Success

    Introduction
    Customers no longer want to listen to impersonal offers – they prefer to find information themselves, rely on verified recommendations and carefully compare . Therefore,  countless options before making a decision. So how do you make sure your business stands out?

    Imagine working with partners who have strong relationships  guatemala phone number data with your target customers. Therefore,  Instead of endless random outreach, you would get quality recommendations, shared data, and engagement in joint campaigns that make your sales and marketing more effective.

    And that’s exactly what Led Growth is – a strategy that builds on building relationships and collaboration to achieve faster and more sustainable growth.

    What is Led Growth?

    Led Growth brings a new perspective on business development. Instead of traditional methods that often rely on one-off events or isolated campaigns . This strategy is based on long-term cooperation and mutual enrichment.

     

    There are two main forms of Led Growth:

    Ecosystem-Led Growth : This strategy creates an interconnected network of partners, tools, and services that complement each other. The idea is that your product or service fits naturally into customer processes and provides practical solutions where they really need them.

    Partner-Led Growth : This approach focuses on building strategic partnerships. Therefore, such as with distributors or referral networks, that open up new markets and customers. The relationships built in this way not only build trust, but also generate new business opportunities.

     

    At the core of Led Growth is creating shared value. Through large and eye-catching button  these partnerships, you can provide a better customer experience, expand your reach, and grow your business more effectively.

    This approach allows your business to grow faster and creates a deeper connection with your target market. It perfectly matches the way today’s customers prefer to make decisions – based on trusted recommendations.

    Why B2B companies choose Led Growth

    B2B companies are increasingly favoring this strategy because it thailand data  helps them address key challenges and seize new opportunities. Here are some reasons why this approach is gaining popularity:

    1. Responding to modern buyer behavior
    Today’s customers expect solutions that are tailored to their needs. By working with partners who understand your target audience, you can tailor your products and services to fit seamlessly into their daily operations.

  • Comparing the advantages and disadvantages of the most popular automation tools

    It also allows for the setup of complex workflows,  Therefore,precise audience segmentation, and delivery of personalized content.

    These help free up sales teams to better prioritize the most important leads and opportunities.

    Customer Service Automation: HubSpot provides task automation tools like chatbots and email autoresponders. These tools handle routine inquiries and tasks, freeing up human employees to address more complex customer needs.

    CRM Integration: CRM is the holy grail of HubSpot. CRM is deeply integrated into its platform, providing a unified system for managing customer interactions across sales, marketing, and customer service.

    Extensive integration options: HubSpot supports a wide. Therefore,  range of integrations with over 870 third-party apps, including popular platforms like Salesforce. This saves you time and improves data consistency across different tools.

    Advanced reporting and analytics: HubSpot provides  finland phone number data advanced reporting and data analytics features that help you unify your campaign performance data in a clear way. Tracking metrics and customer .Therefore,  interactions is easy to understand, even for non-technical people.

    Therefore, If you’re interested in a detailed breakdown of the latest features HubSpot has in store for us, be sure to check out our article on the latest HubSpot features . Spoiler alert: It’s worth it!

     

    ActiveCampaign

    The platform allows users to automate follow-up campaigns, segment based on complex conditions, and create advanced workflows.

    Integrated CRM: ActiveCampaign combines CRM functionality with automation tools. This integration allows businesses to effectively manage customer interactions, track sales opportunities, and automate sales processes.

    Robust segmentation and personalization: The platform offers advanced segmentation and targeting capabilities, allowing businesses to send personalized emails to specific customer segments based on their behavior and interactions with the business.

    Extensive third-party integrations: ActiveCampaign offers sem strategies for e-commerce  extensive integrations with over 870 third-party applications and services. This broad network of integrations allows businesses to connect their marketing activities across different platforms and tools, leading to greater efficiency and consistency in their marketing strategies.

    Real-time messaging and live chat: The platform includes instant messaging and live chat features that allow for real-time interaction with customers. These features improve the customer experience and support, which can lead to higher conversion rates and build trust with website visitors.

     

     

    Marketing Cloud Account Engagement (formerly Pardot)

    Seamless integration with Salesforce CRM: This is probably a no-braine. Therefore,  but if you’re already a Salesforce user, Pardot is a promising integration option for you. The platform integrates with Salesforce to ensure seamless collaboration between marketing and sales teams. It provides a holistic view of customer interactions and data, enabling better lead management.

    Marketing Process Automation: Pardot uses artificial  Therefore, intelligence  thailand data to automate marketing. Therefore,  tasks across multiple channels, including email marketing, allowing you to create efficient workflows.

    Lead Scoring and Management: Pardot has advanced lead management tools that automatically score leads based on their interactions and behavior, allowing companies to better target and develop more effective nurturing strategies.

    Advanced analytics and reporting: Pardot provides detailed analytics and reports on campaign performance and customer engagement, supporting data-driven decision-making and optimization of marketing strategies.

  • Top 20 AI tools for marketing and sales you should use in 2025

    Introduction: The Rise of Artificial Intelligence in Marketing and Sales

    Artificial intelligence (AI) is penetrating all areas of business, and marketing and sales are clear evidence of this. The McKinsey 2023 State of AI report reveals a fascinating trend: companies that effectively implement AI report significant improvements in revenue and operational efficiency. And the numbers speak for themselves, with 20% of respondents attributing at least 5% of their operating profit directly to AI, demonstrating its tangible impact on business performance.

    Generative AI in particular has had a breakthrough year, with businesses leveraging its capabilities for content creation, customer engagement, and lead management. In short, AI is becoming a key tool for businesses looking to succeed in a fiercely competitive environment.

    The question is no longer whether to use AI, but how to use it smartly . Which tools will give you the biggest competitive advantage?

    Let’s take a look at the 20 best AI solutions that can catapult denmark phone number data  your marketing and sales to a whole new level!

     

    AI as a revolution in marketing and sales

    Artificial intelligence is being used in marketing and sales to optimize processes, predict trends, and improve customer engagement. These applications are transforming traditional workflows by bringing efficiency, intelligence, and scalability.

    AI and the revolution in marketing

    1. Intelligent audience segmentation

    AI can analyze customer data in the smallest details and create extremely precise target groups. Instead of blanket campaigns, marketers are now targeting exactly where their potential customers are.

    2. Personalization and content creation

    Forget about mass messages. AI can create content that is precisely tailored so that each customer feels like the communication was prepared just for them.

    3. Real-time ads

    AI algorithms continuously evaluate the performance of advertising campaigns and optimize them immediately. The result? Maximum impact at minimal cost.

    4. Social media under the control of

    AI helps plan posts, predict trends and respond quickly to the new zealand archipelago  customer interactions. No more shooting blindly.

    5. Customer mood in the palm of your hand

    AI tools can measure and evaluate customer mood in real time – so marketers have a perfect overview of how satisfied customers are.

    AI-Powered Sales

    1. Intelligent Opportunity Scoring

    AI helps identify the most promising opportunities, so salespeople can focus exactly where the potential is greatest.

    2. Accurate Sales Forecasts

    By analyzing historical data and current trends, AI can predict future performance with surprising accuracy.

    3. Personalized Communications

    No more cold calling. AI helps craft highly personalized messages that resonate with specific prospects.

    4. Real-time Coaching

    AI provides immediate feedback to salespeople, helping them refine their approach and increase success.

    5. Clear Sales Pipeline Management

    AI simplifies opportunity tracking, highlights critical moments, and provides real-time insights.

     

    Marketing AI tools

    1. SurferSEO
    SurferSEO is a sophisticated tool that helps marketers and thailand data  content creators systematically improve their search engine results. It offers intelligent solutions for anyone who wants to take their content to the next level.

    Key features:
    Content Planner: Helps plan articles around related keywords, improving topic strength.

    Content Editor: Provides real-time SEO optimization assessments, including keyword density, headings, and readability.

    Audit Tool: Analyzes existing content for SEO weaknesses and suggests improvements.