Another aspect you should know perfectly is who you are addressing . In your personal life, you probably don’t speak the same way to an adult as you do to a child; to a friend as you do to a stranger; to your boss as you do to a coworker. The same goes for your brand.
So, to choose your communication tone clearly, you must first think about who will receive your messages. The more you know your target audience, the easier it will be for you to find a way to communicate with them .
#3 Define your personality
This is one of the key points of this process. Do you want a tip to overcome this email data challenge successfully? Think of your brand as a person and define it . Here we give you some ideas that can serve as triggers to do it successfully.
If your brand were a perso
– How old would she be?
– What would her interests be?
– Would she have a sense of humor?
– What would her relationship be like with the client? (A friend, an acquaintance, a teacher, a stranger.)
– What adjectives would you use to describe her?
– What adjectives would you not use?
You can also think of other brands that you think share the same or very similar personality. It’s not a bad idea to see how they communicate with their audience, why you identify with them, what things you like about their communication tone and what you would like to change. You’ll surely find great ideas!
#4 Define the linguistic resources you will use
Will you speak in the first person? What type of vocabulary will you use? Making a selection, even if it is usa data only broad, of the type of words you will use , how you will name the most important concepts for your brand, which words will be capitalized, will help you communicate more coherently and gradually shape the meanings you want to convey.
Document these definitions
If you can, include all of these rules in your Style Guide and try to ensur certain content verification tools e that all team members have access to it and review it regularly until they incorporate it naturally .
Of course, you should not forget to involve the agencies you work with, if you outsource certain tasks. To align all communications under a single personality, each member of the team must be aware of their role and the impact their interventions have on building a consistent brand .
Communication tone in digital media
A very valuable question has been left for the end in these times: How should this voice be applied in the different online channels?
Although the brand personality is unique, it is sometimes necessary to adapt it to different media or situations . It is therefore advisable to detail which nuances should be emphasized in each case to provide the tone of voice with a balance between consistency and flexibility.
Although the essence will always be the same , each channel has different characteristics that require some adaptation in language.
Regardless of the tone you decide to use, personalizing your messages is key when communicating with your audience. One of the most effective techniques in this regard is Email Marketing . Create a free account on Doppler and segment your Campaigns according to the demographic profile of your Subscribers, their behavior and interaction with previous mailings.