Beginner’s Guide to AI SEO

AI SEO refers to the use of artificial intelligence (AI) for of the keywords activities related to improving the visibility of your website in organic search results.

AI-powered tools can speed up time-consuming but necessary SEO tasks. Like generating content ideas and schemas. Or a new schema for your website.

The of the keywords results?

Get the job done faster. And have the bandwidth to focus more on your overall SEO strategy .

AI tools can quickly perform these types of tasks thanks to their machine learning and natural language processing (NLP) capabilities . These two elements allow software to analyze tons of information and provide recommendations based on their “learned” understanding.

Platforms like ChatGPT are also changing the way researchers expect to interact with search engines. Thanks to the interaction between humans and software, the search experience is becoming increasingly conversational.

This means that natural language queries (e.g., “give me 10 ideas for a new blog post”) could start to compete with keyword-based strategies.

Further reading: 9 Tips on How to Integrate AI into Your SEO and Content Strategy

65% of businesses achieve better SEO results with AI

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AI SEO is nothing new, but the hype surrounding it is.
While the buzz around AI seems to have exploded in recent years, AI has actually been playing an important role in SEO for a long time.

One example: Google has been developing and using artificial intelligence for SEO for over two decades . For example, the company built Google Lens and Google Translate entirely with AI technologies.

The company now has its own Google AI page that details its latest work in this area

Google AI Logo
Image source: Google AI

And behind the scenes, Google employees are working  rich people number data on Project Magi . This initiative was launched to better leverage artificial intelligence to make the Google search experience more personalized and conversational.

In short, AI has been around for a while. But now these types of intuitive AI tools (especially generative AI) are more advanced and more accessible to marketers than ever before.

Small businesses and those with limited spending power (e.g. influencers, freelancers, small marketing teams, etc.) find it much easier to optimize content than larger competitors.

With the time-saving potential and impact of AI on the evolution of search engine marketing, you need to become familiar with these tools and processes to stay competitive.

Suppose you need to create a draft for an SEO

content. Even forming a logical narrative on a topic you know well takes time when you do it manually: it requires concentration and contemplation.

Or you can outsource the initial brainstorming to a generative AI tool, which will do the “contemplation” for you.

For example, you can tell Claude at Anthropic what revolutionizing virtual reality topics you’d like to cover and ask him to suggest the most logical structure for your content.

You could ask the tool something like this, including the article topic, main keyword, and important themes:

Ask Claude from Anthropic to structure an article you’re thinking of writing
In response to our example, Claude offered the following advice:

Claude’s response to a prompt asking her to structure an article
In a few seconds we had the basis of an article.

From there, we could tweak the order and details to spam data create something truly original and valuable for our audience.

“SEO Recommendations” dashboard in of the keywords the SEO Content Template tool

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5 Key Ways to Apply AI SEO (Beyond Content Creation)
Many SEOs and content marketers only use AI to write content briefs, drafts, and outlines.

And while AI SEO writing tools can play a vital role in your SEO strategy, you can leverage the technology in many other ways, too.