The design change to the Starbucks’ logo, which involves a dramatic.
Streamline but retains its core principals (colour and image), is intended to reflect the company’s shift.
Towards non-coffee products, which it plans to sell more of in the future.
An interesting point raised
on Creative Review’s blog is that the brand has been presented on an object (the paper cup), rather than in abstraction.
While many have vocally resisted the removal of the text.
It would be difficult to argue that such an iconic image doesn’t immediately bring Starbucks to mind.
When a brand has achieved the kind of global dominance that india mobile number data Starbucks has, there is less need to provide the consumer with textual signposts.
In one of our round-ups last year we featured this ‘Name that Brand’ game.
Which shows how surprisingly easy it is to identify famous brands simply from looking at their logo colours.
Imagery and colour can often speak louder than words.
Gap’s proposed new logo
One thing’s for certain, the change hasn’t yeat provoked the kind.
Of outcry that accompanied Gap’s attempted logo change last year.
Although the company tried to deal with the backlash humorously.
By creating a dedicated @gaplogo twitter account, public opinion wore them down and effectively prevented this from being introduced.
While Gap’s logo represented a radical rebranding of the company, Starbucks’ re-design if you are unsure about the microsite should be thought of as a deliberate attempt to streamline the.
Existing image – an approach similar to that adopted by MTV last year.
Another major company which introduced a rebranding last year was high-street booksellers Waterstone’s.
Their change of ‘W’ was also unpopular (as you can see from the comments on the Creative Review’s blog, which also presents a very interesting analysis of the new ‘W’ versus the old).
However, many re-designs are received more positively, for example this saudi data celebration of the evolution of Norton Motorcycle’s logo from 1907-2010.