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wrap one’s mind around any topic is consulting with the experts who use it “in the field” every day – and the growing success of business messaging channels is no exception.
It’s why it’s worth considering the recent findings of a recent Meta study exploring the attitudes of marketers employed at enterprise-sized businesses: it found that 81% of marketers who use business messaging solutions expect to see a positive return on their marketing investment this year — more than those who felt the same about out-of-home marketing (76%) and nipping at the heels of mainstays like social media marketing and TV (both at 86%).
A marked preference for business messaging channels is emerging among consumers and marketers alike. But what exactly accounts for such a high level of confidence?
Improved Engagement with Prospects, Across The Marketing Funnel
While you may not even though innovation is considere essential
be able to hold your customer’s hand as they make their way through the marketing funnel, the power of business messaging solutions can bring you pretty close to that level of gentle-but-effective nurturing.
And most marketers we spoke with felt messaging is the perfect guidance tool: Specifically, 56% of marketers who use business messaging solutions said they did so because it allows them to stay in touch with customers/leads throughout the entire buyer journey. Another 50% of marketers added that they believe their brand can effectively use these channels to assist their customers during both the pre- and post-purchase phases.
Whether addressing customer queries at all stages of the funnel, utilizing powerful capabilities like automation.
A Captive – But Comfortable! – Audience
It’s no secret that modern egypt data customers are almost always on their phones, and that text messaging is increasingly where they’re most comfortable talking with friends, colleagues, and family. The number of mobile phone messaging app users worldwide hit three billion for the first time in 2021, and is already slated to hit 3.5 billion by 2025.2
This captive audience can do wonders for your reach and engagement rates: One study found that business messaging sent over text can deliver as high as a 98% open rate.3 Strikingly, this outperforms other channels by as much as 400% or more.Now, those customers are eager to interact with brands in a similarly familiar way – and tend to reward the brands who are capable of meeting those expectations. Indeed, one study found that 46% of consumers actively seek out businesses .