Buyer Journey: What it is and what it is worth understanding

Thanks to digital development and Internet penetration! purchasing dynamics have changed significantly. Now! consumers are not dependent on salespeople to access relevant information to guide their purchases. A large portion of them do their research online and! according to statistics compiled by Weidert Group ! 47% of buyers view at least 3 to 5 pieces of content before speaking to a sales representative.

Furthermore! today’s buyer has

 already made 60-70% of their purchasing decisions before contacting a seller! and much of this has to do with the rapid access to information that the Internet provides.

In this context! inbound marketing is becoming increasingly egypt phone number data important to capture the interest of potential customers! generate trust and credibility in the brand and direct them towards a purchase. Remember that this methodology consists mainly of creating content that addresses the problems and needs of the potential customer by adding context according to the purchasing phase they are in! thus making the journey through the sales funnel much more fluid and natural.

However! the success of an inbound strategy depends! to a large extent! on a thorough understanding of the Buyer Journey.

Buyer Journey: What is it?

In general terms! the Buyer Journey refers to the journey singapore data that a person takes from the moment they become interested in a product or service to the point where they make the decision to purchase or hire it.

This is active research that allows a person to learn about! consider! evaluate! and decide to buy a product or service. Understanding it thoroughly allows you to understand how the customer thinks and how to address their needs.

As such! the buyer’s journey is divided into three phases:

• Discovery : At  this stage! the buyer realizes that he your digital content management? has a problem or need. To give an example! imagine the owner of a dog who! while petting him one morning! discovers red spots on the dog’s skin. There is a complication that needs to be resolved as soon as possible! as it may be a disease. Therefore! he will start looking for information related to the subject! ask his friends! consult specialized forums! etc. He wants to know what his pet’s skin problem is