Why invest resources in creating a corporate blog? This is a question that leads to multiple answers! but the most relevant of them is that it will provide a huge digital platform for the brand to position its name in search engines and thus! obtain a greater communication reach.

But in order to turn website traffic into leads and then conversions! this marketing channel needs to be carefully developed.

The first thing to understand is that there are several factors that determine the success of a blog! a situation that is exacerbated by the large volume of information published every day on the Internet. In fact! according to WordPress! in December 2018 there were 30 million searches on Google about this platform .

That’s why it’s so important to develop a solid content strategy that is in tune with the nature of the brand and its consumers. Here are some tips that will help you understand how to create a corporate blog.

1. Know who the target is

The main thing is to know who the generated content will be aimed at! since it must be in connection with the needs and interests of the public.

At this point! it is important to pay attention to the details! as this will help you build a content strategy. This is explained with the following example: if a user wants to read about artificial intelligence! you must know whether they are an expert or an amateur in the subject! in order to know what type of content should be presented – technical or basic – and what objectives this person hopes to achieve by reading the article.

In order to obtain a specific profile! it is beneficial to ghana phone number data build a buyer persona! that is! an ideal client. This is achieved through data such as their activity! academic level! consumer preferences! age! etc. This information facilitates the creation and production of relevant and interesting content for users who visit the corporate blog.

2. Bet on quality and originality

Before writing an article! it is important to ask yourself if it will really be of value to those who read it. In this sense! you can write about published topics! as long as the content is original. To achieve this! there are several alternatives:

• You can include new data! such as updated statistics from reliable sources! information from specialists! dates that help contextualize! etc.

• It is advisable to attach videos and/or podcasts that singapore data deliver the information in a more dynamic and entertaining way.

• You can use graphic elements such as illustrations! your own infographics! photos! etc.

• Another strategy is to add downloadable material such as templates! tutorials! ebooks! etc.

You have to focus on producing quality content that reflects the brand’s values ​​and identity.

3. Plan the categories to be developed

Organization is a crucial part of a corporate blog! as it audit your existing content has to be an orderly space! easy to navigate and where users can quickly find what they are looking for. This will also help define the type of content that will be delivered on the blog.

9 ideas on how to create a corporate blog

 

 

Inbound Marketing techniques can boost the strategy of any brand that wants to experience success in digital media. This is because they attract the audience they want to conquer! through the satisfaction of their needs and through loyalty and trust. There are various techniques that help to understand how to do it! these are some of them:

Know your audience and segment it

 

Before starting a strategy! it is essential to know what type of audience the brand is targeting. Perhaps the product is designed for a particular type of user or for several segments.

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For this reason!   it is important to design Buyer Personas   before using some Inbound Marketing techniques. This way! basic aspects for the creation and promotion of content will be known! such as: age! income! job position! internet browsing and consumption habits! life aspirations! personal plans! among others.

This data will help you understand what users are searching for! on which media! and how much they are willing to spend to acquire it.

The importance of conversions

After designing the Buyer Personas! the content must be germany phone number data created to win over these groups of users. In this way! when the client discovers the material through various touchpoints and decides to visit that medium! prospects will be generated that must be nurtured until they become reliable clients. To achieve this conversion! there are various Inbound Marketing techniques! such as the following:

-Abundant and useful information

Content should offer the prospect an interesting insight singapore data into the product or service being offered. For example! an ad with an attractive description and a complementary video will increase the chances of obtaining clicks and visits to the media.

-Optimized landing pages

Each landing page must contain the information that the user requires! such as:

*Recent data on offers and discounts.

*Interesting promotions.

*Videos.

*Any type of additional data that helps you make decisions.

-Free content relevant to the lead

An inbound technique that is highly valuable when it comes to find ideas to create new content capturing leads is to offer users free content that answers their questions and drives them to the next stage of the process. Ebooks! videos! podcasts! or white papers are some of them.

 

The inbound marketing process leaves behind marketing strategies based on interruption, which are no longer as effective as they may have been in the era where television and radio reigned.

How Inbound Marketing Helps Your Business

Nowadays, digital marketing strategies  must be based, for the most part, on multi-channel communication, capable of delivering the right content to the prospect, in the right place and at the right time.

In this sense, in recent years inbound has managed to georgia phone number data position itself as one of the most effective digital marketing strategies  , capable of converting strangers into customers and brand promoters.

This is at a lower cost than with traditional marketing techniques. In fact, regarding the subject, statistics indicate the following:

• Companies that rely heavily on inbound marketing save more than $14 for every customer acquired.
• Customers acquired through different types of inbound marketing  cost, on average, 61% less than those from outbound techniques, and 3 out of 4 inbound channels are worth less than any traditional channel.
• 75% of companies that use the inbound method believe that their marketing strategy is effective ( Hubspot )

Efficiency at a lower price! That is what inbound marketing generates, broadly speaking, through different strategies that help a business grow. Some of the benefits of this process are:

Increase website traffic with a good inbound marketing process 

By creating relevant, useful and quality content, the brand singapore data does not have to make any effort to attract the attention of future customers, since they will find it through different channels such as blogs and social networks.

Understanding that the information addresses issues related to their problems and needs, it is likely that after consuming the content they will go to the company’s website to continue their purchasing journey.

In addition, it must be kept in mind that the dissemination of content in digital media has no geographical limits, so the campaign can have a wide reach.

As a result, the likelihood of directing qualified visitors to develop an editorial plan the company’s website increases exponentially.

Data supporting

Regardless of the types of inbound marketing implemented, the brand will always have the assurance that what it is doing is quantifiable.

SEO is a perfect ally for those brands that want to bring their business to customers through the use of various digital platforms . But! to stay on top! you have to constantly improve your SEO content strategy.

One of the most relevant aspects within digital and content marketing strategies is SEO -Search Engine Optimization- a discipline that helps improve the positioning of a website in search results.

This is achieved by developing different actions within the framework of an SEO strategy! which aim to boost traffic growth and monetize content in some way. In addition! those who apply this method can increase the conversion rate and return on investment on their sites.

In this sense! SEO is a perfect ally for those brands that want to bring their business to customers through the use of various digital platforms . But! to stay on top! you have to constantly improve your SEO content strategy.

Ideas to improve your SEO content strategy 

1. Identify the user or target audience 

Any business owner must be clear about who th france phone number data  information is directed to ! since content is consumed differently depending on the audience. Therefore! by not taking care of this aspect! you can reach those who have little interest! which translates into fewer visits and few sales.

For this reason! identifying the target audience or buyer persona is essential! 

2. Manage sites and blogs by topic 

One of the SEO strategies is to work by topics to organize the articles and determine their level of relevance. In this way! the risk of creating duplicate content is reduced and cannibalization is avoided .

This phenomenon! which is nothing more than the repetition singapore data and positioning of exactly the same keywords! is highly dangerous! as it can cause confusion in search engines. The topics to be addressed on a given page must be current and tailored to the needs of those who visit it.

3. Plan the content 

Another of the most important content strategies! when create seo-friendly content talking about SEO! is related to two concepts: organizing and planning.

The first thing to do is to be clear about the topic! who it will be addressed to! and the action you hope to trigger. Publishing content on a website should be based on an editorial calendar! as this way you can control the progress of your SEO content strategy.

 

Knowing how to create an SEO strategy is the foundation of your company’s success in the digital space. Before you start! take a look at the most relevant points with one essential goal in mind: being recognized by search engines! which will help users locate your brand quickly.

The 2 basic parameters of SEO

In the process of how to do SEO! 2 important elements intervene:

Structural SEO

It refers to the architecture of the website ! which is essential for your digital media to be indexed by search engines. The main elements that make it up are:

*The categories and subcategories on your website. The finland phone number data information you provide to users should be integrated in a simple and orderly manner. An example is a main category “A” and 3 subcategories “A1”! “A2” and “A3”! with specific and relevant content! avoiding duplicate pages or confusing categories.

*Individual URLs that are SEO friendly . You should optimize them like this:

-Include relevant keywords.

-They should be as brief as possible.

-Separate terms with a hyphen.

-Use lowercase letters.

-Avoid all types of unnecessary characters! such as asterisks! question marks! or exclamation marks.

*The speed of your website: this is currently an essential singapore data aspect in SEO . Therefore! perform constant tests to ensure that your page loads in just 2-3 seconds and use a responsive design for a good mobile browsing experience.

SEO in content

It refers to the appropriate use of keywords throughout your information! so that users can locate your content when performing a search.

Content must be of quality and easy to read! even if it deals with a complicated topic. Using keywords intelligently! taking advantage of an appropriate distribution! without crowding terms and generating a useful and attractive structure is essential.

How to create an SEO strategy for your content

The goal of your plan will be to ensure that each visito share content and find publishing opportunities r enjoys the best experience! thanks to the relevance of your information and its good structure. Therefore! pay attention to these tips:

-Know your audience first: To know how to do SEO properly! you must define your different audience segments through Buyer Personas and their needs.

 

 

How to improve SEO content for my blog?

There are several aspects to consider when improving estonia phone number data the SEO content of a blog. Google claims that the job of its algorithms is to choose the most relevant and useful information from its vast index and present it in a way that helps the user find what they are looking for. Therefore, writing content that satisfies users’ questions and helps Google understand what they are about through SEO is essential.

SEO techniques to enrich the content of a blog when writing require taking into account several aspects:

Strengthen and study keywords

The phrases or questions that the user enters in the Google search bar when performing a search are known as keywords. Using these words in your content will help Google bots or spiders that crawl websites recognize what your blog and its posts are about.

To find these words, you need to define who your readers singapore data are and what kind of phrases they use when searching. Defining long-tail keywords, despite having a lower search volume, helps you reach more specific audiences.

For example, instead of using “Restaurants in Guatemala”, you can use a long-tail keyword “Vegan restaurants in Antigua Guatemala”. This way, you can be sure that those who visit your content are really looking for what you have to say. This will make them stay longer on your blog, which is a plus for Google to consider your content as relevant .

Once you have keywords, it’s important to know how to write track the behavior of your content SEO content so that you introduce these terms naturally.

Don’t write for Google, write for the user

Knowing how to write SEO content means being aware that you must write with users in mind and solving their questions, not what the algorithms would like. Ultimately, what Google is looking for is to provide quality content to those who make a query.

Social media is one of the most important digital marketing tools today. Thanks to it, it is possible to reach audiences of different ages and aspirations. So, what tips should you follow to ensure that your strategy is developed successfully?

Ideas for creating a Digital Marketing strategy using Social Media

Each social network offers immense possibilities to capture the public’s attention. Therefore, pay attention to each of these points to adapt them to your plan on Facebook, YouTube, Instagram, Twitter and in general all those social media where your brand has contact with users.

Create content in real time

In your Digital Marketing and social media strategy, you  el salvador phone number data don’t need to invest a lot of resources in it, but rather know how to connect with your audience. For example: a beer brand will take advantage of the excitement of a football match to link the score on Facebook as it progresses, accompanied by images and videos.

Such content keeps the audience engaged, so the “like”, “fun” or “love” reactions will not be long in coming. Your brand must constantly interact with the public to gain their trust and this is a great way to achieve that.

Take advantage of user-generated content

The combination of Digital Marketing and social media involves creating long-term, satisfying relationships. Therefore, invite your audience to create content for your networks in different ways:

-Short and funny videos for Facebook: you can singapore data organize a contest among your audience who like to create videos. Give a prize to the one that best reflects the spirit of your company or its particular philosophy thanks to its originality.

-Instagram images: invite users to post their best photos with your products, with the corresponding hashtag. This will give your brand extra presence on the network.

– Recommendations from your Facebook pages:  the opinions of users who recommend your brand on this network are essential to attract a larger audience. Therefore, invite measure the impact of your story them to write a clear, precise and detailed review about their particular experience.

There is another important aspect of user generated content : it is very important to enhance the social SEO aspects of your campaign, since such content maximizes the visibility of your brand on social media and opens an interesting dialogue between the company and users.

Delivers a stunning visual experience

No matter your brand’s niche, remember that visual content is essential on all social networks, so create it for each platform:

Thanks to digital development and Internet penetration! purchasing dynamics have changed significantly. Now! consumers are not dependent on salespeople to access relevant information to guide their purchases. A large portion of them do their research online and! according to statistics compiled by Weidert Group ! 47% of buyers view at least 3 to 5 pieces of content before speaking to a sales representative.

Furthermore! today’s buyer has

 already made 60-70% of their purchasing decisions before contacting a seller! and much of this has to do with the rapid access to information that the Internet provides.

In this context! inbound marketing is becoming increasingly egypt phone number data important to capture the interest of potential customers! generate trust and credibility in the brand and direct them towards a purchase. Remember that this methodology consists mainly of creating content that addresses the problems and needs of the potential customer by adding context according to the purchasing phase they are in! thus making the journey through the sales funnel much more fluid and natural.

However! the success of an inbound strategy depends! to a large extent! on a thorough understanding of the Buyer Journey.

 

Buyer Journey: What is it?

In general terms! the Buyer Journey refers to the journey singapore data that a person takes from the moment they become interested in a product or service to the point where they make the decision to purchase or hire it.

This is active research that allows a person to learn about! consider! evaluate! and decide to buy a product or service. Understanding it thoroughly allows you to understand how the customer thinks and how to address their needs.

As such! the buyer’s journey is divided into three phases:

• Discovery : At  this stage! the buyer realizes that he your digital content management? has a problem or need. To give an example! imagine the owner of a dog who! while petting him one morning! discovers red spots on the dog’s skin. There is a complication that needs to be resolved as soon as possible! as it may be a disease. Therefore! he will start looking for information related to the subject! ask his friends! consult specialized forums! etc. He wants to know what his pet’s skin problem is

 

The number of Internet users is growing every day at a global level. According to the latest report on the subject! by We Are Social and Hootsuite!  while in 2018 there were 4.021 billion Internet users (53% of the world’s population)! last June the figure reached 4.388 billion (57% of the population). Significant penetration that! added to the explosion of social networks and technological development in general! has increased the importance of digital marketing as an effective marketing model! positioning it as a priority for companies that want to increase their reach and presence on the web.

In order to succeed in digital marketing! you must first know the basics that will allow you to better understand the strategies you should adopt.

In this article we will learn what digital marketing is! its importance! its characteristics! the benefits for your organization  and some examples of successfully applied digital marketing.

What is digital marketing?

Carrying out brand communication or promoting th ecuador phone number data trade of a product or service using digital media with a dedicated strategy specially studied to enhance the results and impact of our commercial actions on the Internet is what we define as digital marketing.

Online marketing brings with it new communication attributes! digital KPIs linked to web services that not only capture user data! the interactions they perform when viewing! clicking on or visiting a site! but also allow us to know in detail! and then translate into metrics of interest and monitoring! what our clients and users are looking for! like or show real interest in purchasing.

Digital marketing employs a variety of digital tactics and channels to connect with target audiences online  ! including email marketing! pay-per-click (PPC) advertising! search engine optimization (SEO)! content marketing! and social media marketing.

 

Best of all! it can work very well for different types of businesses singapore data in any industry! as its implementation and coverage are tailored.

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Digital marketing can be done with very small budgets! achieving niche reach. In addition! it is scalable! allowing for growth of both the company and the online marketing project.

Most people do their research and shopping online. In fact! figures compiled by HubSpot indicate that by 2021! global retail e-commerce will reach sales of over $4.5 trillion! and that 47% of shoppers viewed 3-5 pieces of content before engaging with a sales rep.

 

Characteristics of digital marketing

In order to better understand what digital marketing is!  it is important that you also know the specific characteristics that differentiate it from traditional or offline advertising. Take note:

• Personalization:  The modern consumer has access to a code of conduct based on colossal volumes of information! which allows them to have control over their purchasing journey and! in a way! to disdain intrusive advertising that is not aligned with their interests. They greatly appreciate personalization. In fact! statistics compiled by Omnicore  indicate that 40% of mobile users say they will spend more money with a company if they receive a personalized coupon . Digital marketing! through data tracking and marketing automation software! allows you to deliver offers and content to Internet users according to their searches and needs. In this way! you have greater possibilities of increasing the conversion rate.