The guest of the September Kafe a Marketing was Ruslan Skopal , with whom we took a look at the excellently functioning store Trenýrkárna.cz . It has recently expanded its range to include underwear for women and children.
And what specific topics did we touch on?
How did the Trenýrkárna come about and where india phone number data has it gone since its inception?
Is it more advantageous to do marketing externally or in-house?
How did Styx become a private label?
Is radio advertising worth it? There will also be a demonstration!
They use two categories to finance marketing activities – Branding and Performance. How do they realistically distribute the costs?
Why did they reject YouTube as one of the communication channels?
What about expanding abroad? Will the Czech company name be a problem?
If you’re interested in the details, take your time and watch the recording . Ruslan also answered questions from viewers at the end , such as what keeps their customer support busy the most.
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Not only hearing the guest is not enough for you, but you also want to see him? Check out the stream recording. Thank you for your support and we look forward to seeing you in the next episode.
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Lucie Liptakova
Lucie feels at home in marketing, loves learning new things and exploring the world. Most of the time you can find her with a cup of coffee in a cafe with her dog or with a book in her hand wandering around Prague.
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