Choosing your target carefully via a complete and shared database : this is one of the cogs of good commercial prospecting . So, how do you correctly designate your target? As specialists in BtoB commercial prospecting for large and medium-sized companies, we offer to share with you some ideas to help you see things more clearly.
Analyze existing data
Your business data is your updated 2024 mobile phone number data company’s heritage; it is valuable. To begin, it is recommended to start from what already exists by analyzing the database that you have. This work will allow you to identify several points; gaps and duplicates, needs and possibilities, the markets addressed and their potential. This preparatory work is essential in order to identify the targets.
Segment and target your databases
To segment your database, you must establish the segmentation criteria that define your target: demographic, economic criteria, etc. Your priority segment will be targeted based on the characteristics for each prospecting target, the product offered and the approach methods available to you.
The objective of this step: to define the typical profiles of your target prospects.
With the My Lead Center offer (monthly subscription), we propose to do this work for you: spot the small and big fish and make sure they come and bite your line!
Qualify your databases
A non-qualitative database is starting on the the goal is to maintain good organic wrong foot, regardless of the quality of the sales work. A solid and reliable database must be qualified and enriched over time and with feedback. This is one of the priorities of our My Lead Center subscription ; in order to prospect and acquire new prospects, we qualify and structure your data. In addition to this, we help you adopt best practices to exploit the database and maintain a high level of data qualification. Because a database lives over time!
Adapt the approach scenario to the prospect
Adopting an approach vector adapted to your bfb directory prospect is an important point. Thus, the fact of ” targeting ” your prospects as best as possible gives the opportunity to better understand their habits. The objective here is to exploit the data ( CRM tool , prospecting or marketing automation software ) to deploy targeted, tailor-made prospecting, acquisition and loyalty actions.
With our My Lead Center solution , the approach is multi-channel and allows you to also communicate via today’s digital tools (Emailings, SMS, social networks, webinars).