Many marketers indonesia whatsapp number data
are already using business messaging platforms to engage and nurture leads. In fact, 48% of marketers in our recent survey reported they’re using business messaging to encourage omnichannel shopping.1
The marketing appeal of business messaging is clear — it’s not just another cold, transactional channel. It’s a tool for building trust with potential customers through one-on-one conversations that make them feel heard and address their concerns. With multiple, personal touch points, marketers can lay the groundwork for not just a future sale, but a long-term relationship.Read on to see several ways business messaging proves to be a powerful marketing channel.
Engage consumers on a channel they already love
Consumers use their stage 3: full-fledged promotion in search
phones to make buying decisions everyday — from virtual try-ons and customized orders to mobile checkout. But instead of scattering all of these actions across a smattering of apps and tools, what if they could make buying decisions from the same messaging platform where they’re already communicating with friends and family?
That’s why business messaging is such a valuable channel for generating, nurturing, and converting leads. Shoppers are already using messaging in their personal lives, so it’s easy for them to start chatting with brands.
WhatsApp, in particular, is the most popular messaging app, with roughly 2 billion2 monthly active users. Chances are, your potential and existing customers are already using it.
Connect marketing to sales and support
As a marketer, it’s nice egypt data to imagine a single campaign that encourages a customer to purchase and stay loyal to your brand for years. But more often than not, sales are the result of cross-departmental collaboration — especially if you’re dealing with existing customers.
A business messaging platform empowers your marketing team to work together with sales and support. Every group can access the same messaging tool to quickly help leads and customers, no matter their need. Team members across departments can also view shoppers’ conversation histories so they can provide helpful assistance, additional context, and avoid being repetitive.
Chief experience officers recognize how valuable this cross-departmental collaboration over messaging is for shoppers. In our internal research, 68% of CXOs reported that business messaging is a major priority, and 44% expected to increase their messaging channel spend.1