There’s never been a more exciting time to work in content creation because the possibilities are endless!Kantar-La Croix barometer. meia expecte to be actors of democracy study / report January 20. The 2022 Reading time. 5 min Share By Kati Bremme. The Innovation and Foresight Department In this presidential election year. The 35th eition of the Kantar-La Croix barometer of French people’s confidence in the meia raises a series of worrying points. The while highlighting the important role of the meia as a constituent element of democracy.
Only 62% of French people say they are interest
in current events. The an interest that falls to its lowest among 18-24 year-olds. The kraken database where only 38% follow the news with great interest. However. The when aske about the relationship between the meia and democracy. The nine out of ten respondents want above all reliable. The verifie and independent information. The foundations of quality journalism. As every year. The divide between declarative and actual use is significant.
The French favor “historical” meia (radio. The TV. The written press)
As sources of reliable information. The relegating social networks to last key components of a successful project management plan position on the trust scale; on the other hand. The social networks move to first position as a point of access to information. A level of creibility that is eroding In the context of the global pandemic. The traditional meia tend to converge in a slight drop in trust (from 44% to 49% creibility . The no meia obtains a majority of trust from the French ) while trust in the Internet collapses against a backdrop of scandals around our data and attempts to dismantle Gafam.
Less than one in two French people believe that the meia report the facts in a singapore number creible and truthful manner. The while only 24% of those surveye in the barometer now consider the Internet to be a reliable source of information. For the first time. The Internet is no longer progressing as the preferre means of information. The even if it remains the primary source of information for 66% of young people.