Is offering an excellent customer experience one of your company’s strengths and distinguishing features? Today, customers are looking for competitive prices and innovative products. But also companies that dedicate time and resources to bulk email marketing services offering them a smooth and high. Level customer experience and consider it a value to build a true customer relationship , tha. Relationships with customers that are long-lasting and solid. But how can you build those valuable relationships?
WhatsApp Business Platform to create valuable customer relationships
It should no longer be a surprise that conversations and conversational marketing are the foundation of a high-level customer experience. In fact, when you create productive conversations with your target audience. You will have happier, more satisfied and consequently loyal customers .
WhatsApp Business is simply the best channel to achieve this type of relationship with customers, being the most popular app in the world. In fact, thanks to WhatsApp Business Platform you can converse with your customers by inserting this channel into your communication strategy , following some precautions.
7 Tips for Building Customer Relationships
- Personalize interactions : Every customer wants to feel special. According to a recent study by McKinsey Next in Personalization 2021 , 71% of consumers want to receive personalized communications and 76% do not like when they receive generalized ones.
- Create conversations : don’t send one-way messages, but create a dialogue with your customers . WhatsApp allows you to at the service of electric installers there is establish valuable conversations between company and customer, giving a familiar tone, precisely because the same app is used to talk to friends and relatives.
- Create an internal document that indicates the tone of voice to follow : this will help everyone who speaks to customers to communicate with them consistently , regardless of whether they change interlocutor or channel. This will keep the customer experience fluid and dynamic.
Maintain a high quality score on WhatsApp
Quality rating or quality score is a rating based on the messages your customers have received in the last 7 days. This score is determined by your customers’ feedback about your messages, such as why they blocked your number or other issues with the communications they received. The score can be viewed under the phone number tab of your WhatsApp Business Meta account. There are three scores.
If you get the lowest score
First of all, if you really want to use WhatsApp Business to build quality customer relationships, communicate only valuable information . However, if for various reasons you get the lowest score, you will receive an email and a notification in your account: your WhatsApp status will change from “Connected” to “Flagged” or “Restricted”. This will have a direct impact on your ability to send messages and the number of messages you can send per day .
These limits always refer to those conversations that are started by the company. In fact, when the conversation starts from a user who writes to the company, the limitations are not applied.
How to Improve Quality Score on WhatsApp
The first tip is to check that your posts follow Meta’s guidelines . It may seem obvious, but Meta provides very detailed guidelines and it’s gambler data worth reviewing them frequently.
If you’ve added a new template in the last seven days, check to see if it’s the one that’s causing your score to drop. If a button in the template isn’t working properly, that could be the cause of your problems.