Marketing strategy malaysia whatsapp number data
often involves the search for a particular “sweet spot” – where the interests of both customer and merchant, supply and demand, want and fulfillment, perfectly align in a mutually beneficial arrangement. Increasingly, this proverbial sweet spot is inching closer and closer to business messaging channels.
One study found an overwhelming 56% of marketers report that they’ve embraced business messaging solutions in the past year, compared to 51% for out-of-home (OOH) and 44% for broadcast television.1 And while expending, on average, roughly the same for each channel — about 11% of their total marketing spend — marketers reported a much better return on their investment with messaging channels: a 58% increase in leads, compared to 37% and 45% for OOH and broadcast television, respectively.2
Engagement is Lively
Speaking of the “opt-in” example 2. specific description
process, you might consider it a sort of instant power-up for your campaign’s lead generation capabilities. As customers self-select to join your mailing list, you’ll begin developing an interested audience with expressed curiosity about your brand’s next moves.
That built-in audience leads to a tremendous boost in engagement rates. For example, one study found that SMS business messages achieved an astonishing 98% open rate,6 while another found a similar (also 98%) rate for marketing messages sent on the WhatsApp platform.7 Other channels, such as email which averages a 20% open rate don’t even come close to this level of engagement.
It’s Where Your Customers Are Comfortable
Marketing is all about egypt data removing barriers-to-purchase for your customers. As such, meeting your shoppers where they’re most comfortable is a great way to drive conversions and ongoing loyalty with your customers.
It may make intuitive sense why customers are so comfortable in messaging channels — it’s where so many of them spend the day talking to family, friends, and colleagues already. But it can be somewhat surprising just how much more customers tend to prefer these channels when connecting with businesses.
We discussed in the intro just how quickly business messaging moved from consumer’s fifth-preferred to second-preferred medium for contacting brands during and after the pandemic, with one study projecting the channel will be the first most popular channel by the end of 2023.