develop an editorial plan

In fact, when you have a passion for niches (as i do), one of the biggest “trump cards” you need is to have content that is much better than your competition.

The problem with most niches is that people create content once, and then never touch it again.

I think that’s a mistake

Content must be updated and adapted to possible changes that may arise in the serps over time.

Search intent, improvements from your competitors in terms of titles, schema, internal linking or new “rules” that appear after an algorithm change are just some of the aspects that we usually check on a monthly basis.

And when you have a lot of projects, this can become a nightmare.

That’s why the heavens have opened up for us with semrush’s content tools.

Whether it’s keyword analysis, gap analysis or the seo content template itself, they have become our best ally in our day-to-day seo.

once you have collected new

data from the content audit tool, the next step is to find ideas for your future content or gather more information that will allow you to update that content.

We have the perfect tool for this, topic research .

Here you’ll find a treasure trove of keywords, trending topics, related searches, recent articles, and questions users ask google.

The topic research tool will give you insights into find ideas to create new content what interests your audience most.

You can filter the data by country

region, or city and see the most popular topics and recent article titles for your target keywords.

Additionally, you can see related questions that people are searching for.

You can prioritize the results by any of the hong kong phone number list following parameters:

volume to see the most popular topics first.

Difficulty seeing the most difficult keywords.

Effectiveness of topics to obtain the topics with the best prospects (highest search volume and lowest difficulty).

You can also identify trending topics, those that are still popular after 60 days on the internet.

For each topic, you can view titles, questions, and related searches.

When you conduct audience research and create a content plan, this data will help you understand what information and answers your audience is looking for.

If you’re thinking of creating an article that provides an answer to a user’s question, be sure to include the question or add a “how to” in the title spam data to get more engagement and shares.