For many retailers, 2021 marks a time to consider recent changes and determine what additional digital acceleration they’d like to incorporate in the coming years. Here, BairesDev explores several of the most important areas in which the retail industry has started to use digital acceleration, as well as the ways in which it will continue to do so.
Growth of Ecommerce
According to results from a survey conducted job function email list by Software Advice, 25% of retailers launched an e-commerce store as a result of the COVID-19 pandemic.
Retail companies that have recently created or expanded their e-commerce presence are in a position to use this platform to grow their businesses even more. For example, they can leverage low-cost social media to boost business or develop additional services like a robust suggestion engine or personal consulting appointments — things that keep customers coming back.
Some shops may even choose to go entirely online. While brick-and-mortar shops have their advantages, retailers can use e-commerce to expand their reach and build their brand. At the very least, all retailers should develop an e-commerce site to offset challenges that come from unexpected events like logistics issues, extreme weather events, or the last throes of the pandemic.
New Communication Methods
Another area in which retailers were hack this might not be the most popular language forced to change is communication with customers. This strategy enables customers to get better service by using the channel of their choice (e.g., text, chat, email, or social media messaging) at the time of their choosing with all of their information available no matter which one they use. Savvy retailers will continue this trend by enhancing their communication methods even more.
Supply Chain Improvements
During the pandemic, global supply chain operations were impacted more seriously than any other area except revenue. Social distancing requirements slowed production and logistics operations, both critical to being able to meet customer demand. As companies learned how unpredictable supply networks can be, they rushed to find alternative suppliers for the short term and improve their supply chain processes in the long term.
An ideal supply chain system allows vietnam data retailers to easily switch to alternative suppliers when their usual ones become unavailable. A robust system that enables this level of flexibility requires the right technology, which can help business leaders identify the status of shipments at any given time and quickly switch to a different provider when needed. Powerful analytics can improve supply chain planning even more by predicting when problems might occur.