Whether you want to enter the vehicle sales business or offer maintenance and auto parts services, having an e-commerce business in the automotive sector can be a great business model for those who want to invest in a niche with a high flow of customers. However, it is important to know how this market works online.
Despite the ups and downs of recent years, generated by financial crises, the Covid-19 pandemic and the war in Ukraine, the automotive sector still has a significant share in the collection of the Gross Domestic Product (GDP) – in 2021, the Brazilian automotive sector earned US$ 53.5 billion, an increase of 35% compared to the previous year.
What is e-commerce like in the automotive sector?
In the past, automotive e-commerce was dominated by classifieds sites where consumers could search for and purchase used vehicles. However, today, e-commerce encompasses a wider range of automotive-related products and services.
E-commerce in the automotive sector has shown significant growth in Brazil in recent years. This growth can be attributed to several factors, such as increased access to the internet and changes in Brazilians’ consumption habits.
One of the main areas of growth for e-commerce in the automotive sector is the sale of auto parts and accessories .
Identifying the stages of the consumer journey in the automotive context
As in other sectors, success mobile database for an e-commerce business in the automotive sector depends on being attentive to the consumer journey. Regardless of the sector, it can happen in the following ways:
Recognition of the need
At this stage, the consumer realizes that they have a need related to the automotive sector, such as buying a new car or purchasing auto parts for vehicle maintenance.
The main expectations of the customer at this stage are to obtain general information and solutions for their needs. To do this, they can conduct online research, watch videos or seek recommendations from other people.
Research and discovery
After identifying the utilize messaging to boost purchase rates need, the consumer begins to research and find out information about the companies that offer the desired service and/or product. At this stage, the consumer is already more interested in solving their problem and begins to look for specific solutions.
To do this, the customer begins to analyze the different options available, based on the information collected during the research.
Purchase decision
After evaluating the options, the consumer makes a purchasing decision. At this point, it is important that the e-commerce in the automotive sector is well whatsapp filter database positioned, with a good reputation, excellent payment conditions and other competitive advantages.
As the consumer is ready to make a final choice, their expectations are regarding information on prices, purchase conditions, guarantees, after-sales support and payment options, as well as personalized offers and discounts.
It is also important to offer a simple and convenient purchasing process in automotive e-commerce.
Need for customization and personalized customer service
In the context of e-commerce in the automotive sector, the need for personalization and personalized customer service is fundamental.
Fortunately, the niche has its advantages. This is because the automotive industry offers a wide range of products , brands, models and specifications. Customers have different needs and motivations when looking for parts, accessories or even new and pre-owned vehicles.
Because of this, personalized service can help customers find exactly what they’re looking for, tailored to their specific needs – this helps increase conversion rates.