Email marketing is usually automatically with B2C. Therefore, but the fact is that it is also used very successfully in the B2B field. We already talked about the importance of email marketing for B2B in one of the previous articles. Therefore, but today we will look at this area in a little more detail, pay attention to tricks on how to automate the entire process , and get about examples of good practice in this area. Let’s see!
What exactly is B2B email marketing?
B2B e-mail marketing is actually similar to regular e-mail marketing, except that it is marketing activities that are not towards individuals, but towards companies. It is therefore an exchange of information about products and services between two companies via e-mail. In the past, it was that B2B marketing “must” be a bit more serious, almost dry and boring, but fortunately this is changing – even B2B email marketing bulk mail masters these days is becoming fresh, interesting, fun and creative, which of course brings significant better results.
And while B2C and B2B email marketing are very similar, there are also quite a few important differences between them. One of the more noticeable ones is, for example, the significantly longer sales cycle in B2B email marketing. Namely, companies do not make decisions about purchases or orders as quickly and spontaneously as consumers, who are natural persons, but take more time for their decision and base it on facts, not on emotions.
5 Effective Ways to Automate Your B2B Email Marketing
#1: Use action-emails
Sending emails on specific triggers is a great and extremely useful way to automate your email marketing. All you have to do is prepare the the key to good usability emails and then set the triggers for them to be sent.
And what triggers are they actually? Sending messages is usually triggerd by the following actions.
Of course, in all of the above cases, you can also send several messages, not just one. For example, so- drip campaigns are very often used , which consist of several messages that you send at regular intervals. This is how you slowly get your customers about your brand and move them closer and closer to the point where they are ready to make a purchase.
Filter potential customers basd on the purpose of their visit
If you are a company that offers its products or services to both individuals and companies, you to know well which group each customer belongs to. We have already that B2C and B2B email marketing are quite different. Therefore, if you don’t know in which group someone is, it can quickly happen that you address them in a completely wrong way.
It will be best to automate the process of grouping potential customers right from the start on whether their visit is of a personal or business nature. And how to do it? It’s easiest if you just ask them. For example, when they fill out a form tg data to sign up for your e-newsletter, next to the email address box, you can include a question about whether their visit to your website is business or personal in nature.