Fashionable women’s designer clothing. The audience is women aged 28 to 45 years. Geography – Ukraine, large cities. Average income: from 25,000 UAH per month.The scope of activity is work in reputable companies, which allows spending money on fashionable branded clothes. Education – higher (or several). Free time (consumer activity) – from 20:00 to 00:00. Interests: career growth, stylish appearance, fashion trends. The main features are success, passion for work, self-sufficiency, and determination.Preferences: holidays abroad.
Marital status: married (1 or more children), divorced.
This description gives us a narrow buy telemarketing data circle of solvent female buyers for whom designer clothes are of real interest. Both young female students and women over 50 may well make purchases, but this will be rather rare, or they will prefer goods in a lower price segment.
How to Understand Your Target Audience?
A comprehensive description will not be limited to socio-demographic and some behavioral characteristics. In order to create an advertising message that precisely hits the potential buyer’s “pains,” it is necessary to understand what problems and tasks he wants to solve with the help of your goods and services. This means that the target audience must be segmented.
If, for example, all potential customers of a cleaning company’s services need cleanliness, then the reasons for contacting them may still differ greatly:
Methods for Creating a Client Profile
- acute shortage of free time (working young families);
- lack of appropriate inventory and special equipment (apartment owners who rent them out);
- the need for regular office cleaning (businessmen, entrepreneurs).
So, each segment of the target audience will respond to a special advertising message addressed specifically to it and meeting its individual needs. awb directory Let’s consider what methods and tools can be used to create a reliable portrait of the target audience.
Sociological surveys. You can use special online services (Google Forms, survio.com and others), many of which have free functions.
Questionnaire. One option is a form in your personal account that allows you to get information from those who have already purchased your products.
Direct communication with clients and personal observations.
Trainings, professional consultations. The experience of successful entrepreneurs in bringing products to market will certainly be useful.
Web analytics services from search engines. With Google Analytics, it is very easy to collect data about website visitors.
Social networks. Here you will find an inexhaustible source of information about your clients – their interests and hobbies, sphere of activity and leisure. At the same time. You will also receive data on groups and sites popular with your clients. In order to use them later as platforms for advertising.Call tracking. Thanks to the system that identifies the source of the call and allows you to record it, a lot of data appears for analysis. You will learn what questions visitors are looking for answers to, what problems they have, what search queries they use to come to your resource, etc.
Mystery shopper. This method is good for attract decision makers in b2b markets assessing your competitors’ work, their service and quality of goods. It also provides an opportunity to borrow original and interesting ideas from them.