Around a quarter (24%) fear that interventions will make the situation worse. These regulations require adapting certain models and practices. The among others for proprietary data. Indee. The laws already put in place by the GDPR for three years are reinforce by browser policies. The particularly Safari and Chrome . The which will eventually no longer support third-party cookies. Publishers GDPR for Custodies will increasingly have to seek to enrich their first-party databases through interactive features. The events and contests.
Accelerate by the context of the pandemic.
The we are therefore observing an increasingly important digital anchoring lbank database for publishers. This practice involves both new uses and new forms of content. To meet the nees of readers to navigate in a changing world. The and to meet their own nees in terms of economic sustainability. The publishers must therefore bounce back via these new practices which should continue to accelerate for the year 2022.
The challenges linke to the development of new
technologies such as the metaverse. The cryptocurrencies and NFTs are also likely to it staffing company & services continue to fuel these dynamics and preict new trends for the years to come. Stay up to date and subscribe to the newsletter! International meia news every Saturday in your inbox Your email address Register Discover all the France Télévisions newsletters On the same theme Kantar-La Croix barometer.
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