If you are curious about these questions, are still unsure of the answers and have no ideas, you come to the right place! Today, Tomato Digital is here to reveal the 7 key points of SEO trends in 2021 to help you understand what SEO trends in the new year.
In 2021, what SEO strategy can we use
to dominate the highly competitive search results page, stand out in the search results, and then bring more traffic and revenue to the website. 1. Understand the target audience (TA) and user intent Many SEO experts and senior managers in digital mar poland email list keting pointed out that in 2002, understanding your target audience (TA) and users will be more important. For example, you should know: What kind of communication platform does your TA prefer? Text? Image? Video? Use those to deliver marketing information to your potential users.
What information does your
TA expect to find when searching for words or sentences? Try to give the answer in the simplest way possible and confirm that the content of your website can answer the question completely. In the future, it will be more important to write the
content based on the intent of users searching for the target keyword. Furthermore, ideally, we should try to understand what problems people have while searching for a certain term before and after the first search, then plan your content in that direction.
For example, users who search for travel in Japan
may also search for detailed information such as related tourist attractions, food, etc. This detailed information can be used as the direction of our 10 tips for starting a business through apps website content’s plans. In addition to understanding your TA, in terms of SEO strategy, experts suggest that more attention must be paid to the Marketing Funnel and to confirm where we really want to spend time and effort.
We should think should
we put our efforts into managing a ranking of a wider range of terms?” or “should we manage the more accurate terms in the later stages of the marketing funnel? Which terms do searchers know better what they want? What content has more chances to make TA interested in your products? These questions can help you to focus your efforts on keywords that can bring greater results.
In addition, the Micro-Moments consumer
behavior which Google has mentioned is also a good way to analyze the intentions of our users. https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/micro-moments-understand-new-consumer-behavior/ In terms database d of keyword research, experts suggest that you can check the search results page and whether competing websites similar to yours rank in the specific target word or sentence. Therefore, if the first page of search results is full of websites that are different from yours, maybe you can consider operating other keywords and sentences. Based on the operating experiences of some professional engineers, this is the direction of competitive product analysis in keyword research, but it is not necessarily absolute.