How often should you clean your email lists?

You receive a lot of spam complaints and your bounce rate is also high

Recipients can do two things with an unsolicited email: trash it or send it to their spam folder. The latter is the most dangerous for your business and brand.

When inactive or inactive subscribers send your emails to spam, they send a message to their email clients: “This message is junk and unsolicited.”

The email client pays attention to spam complaints . If you reach a certain threshold, your emails will be automatically sent to spam.

Pay close attention to abandoning emails when they reach a moj database certain threshold . If an email bounces as undeliverable, there is likely a problem with the address itself or the owner’s email client.

The answer is: As often as you can.

You can start at three months, but if you have a large email lists and have never cleaned your email list, it’s time to start.

The faster your list grows, the more often you need to clean it.

Before you start cleaning your list, check for hard and soft bounces

There are two types of bounces in email marketing: soft and hard.

• A slight bounce indicates a temporary delivery problem. Your email service should try to resend the email and it will most likely succeed.
• However, hard bounces are bounces that never go through. The email audit your existing content address is incorrect, the domain no longer exists, or the email server has blocked delivery.

Many email service providers automatically clean up email lists hard bounces. Others force you to initiate a cleanup of your email list to get rid of the addresses.

Send an email campaign targeting inactive subscribers to re-engage

Before you clean up your email list, you can separate out any subscribers who have become inactive. They don’t open or engage with your emails, but suddenly they do.

Send them a re-engagement email campaign that will bring them back. In singapore data the first email, ask if they still want to hear from you.

 Allowing them to click yes or no buttons will make the process easier.

Remove subscribers who click “no” and entice those who click “yes” back into your business by providing valuable information, incentives, and discounts. Nurture them back into the funnel so they’re more likely to convert later.