Natural referencing ( SEO ) and the purchase of sponsored links ( SEA ) are two disciplines of digital marketing that we often imagine to be distinct, while they are complementary and devilishly effective . This set of techniques aims to improve the visibility and positioning of a website . Well worked, this digital marketing strategy has many advantages. What is SEO, SEA and how do they work together? Here is the essential information to know and understand to combine these two disciplines to best serve your acquisition strategy on the web , and reach pole position on the SERP.
What is SEO
In French, SEO means: search engine optimization . Also called ” natural referencing “, this set of techniques aims to obtain as high a ranking as possible on organic search results pages. The first and certainly the most important of these techniques is to create quality content for the website and optimize it to obtain the best positioning on the SERP. This will allow Internet users to find you easily and quickly on the search results pages. SEO experts therefore focus on content creation, with the use and optimization of keywords.
What is SEA?
SEA is the abbreviation for Search Engine Advertising . In other words, in French: advertising on search engines. you will also find the name SEM which means Search Engine Marketing. Unlike SEO, SEA is paid advertising linked to certain search terms . Platforms such as Google Ads , Bings Ads or Ecosia offer PPC (pay-per-click) advertising ghana phone number library campaigns. Advertisers pay a price per click on the search ad. They appear above the organic search results. Usually, between 2 and 3 ads are displayed at the top of the search results. However, there may be none, only one or even more than 3.
Google results page for paid ads
The main advantage of PPC is that the results of paid searches can be effective immediately . Once the keywords are selected, the ads are created and online, the ads appear in the search results. With SEO, natural referencing, several months are necessary for a new article to be indexed and fully understood by Google. We are talking about two different disciplines, but they are not hermetically distinct. Quite the contrary, when SEO and SEA work together , the results pay off.
SEO and SEA: an unparalleled complementarity
In digital marketing
SEO and SEA are more closely related than you might think. SEA allows you to test keywords very quickly , then integrate them into your ways to increase traffic to a website – h1ad articles long-term SEO strategy. Ultimately, both strategies pursue the same goals, such as increasing traffic and generating leads , and ultimately a better conversion rate and an increase in turnover .
Depending on your goals, keywords can be added to cover different azb directory search intentions. For example, an informational page may rank well organically for a keyword, but a PPC campaign allows you to link to a landing page with a purchase intent.