Now that you have inspiration for Christmas marketing campaigns , what are you waiting for to create your own?
At mbudo, as a HubSpot Diamond partner agency
We help you with the content strategy to accompany your audience throughout all the important moments of the year, taking your brand to the next level. Shall we talk?
Defining our buyer personas helps us better understand the concerns and nes of our customers (current and potential). This makes it much easier to offer our product or service, since we really know how to mint database help them and offer them value. It also makes it easier for us to create relevant content and makes the choice of communication channel more precise.
Buyer personas are creat bas on research into real data
This information can be extract from your database, from information provid by the sales and service team, and from forms or interviews.
In our post about the importance of creating buyer personas , we compar a buyer persona to a friend, and in this case we can take up this similarity. When someone close to you sets themselves a new challenge, whether personal or professional, you are not only interest in knowing what that challenge is, but also in why they want to by providing access to employees’ achieve it, so you can help them with whatever they ne. The same thing happens with our clients. In traditional marketing, segmentation was bas mainly on demographic and geographic aspects, and although these aspects are still relevant today, from a more contemporary view of marketing ( Inbound Marketing ), we are not only interest in knowing what customers ne, we also want to know why they ne it.
When collecting information
we should not simply use generic questions. The key is to delve deeper into the topic, and in this area, the question “Why?” is the basis.
HubSpot, a leading platform in Inbound yeezy 350 boost v2s Marketing, recommends a series of steps to follow to guide us in creating our buyer personas:
1. Who is the Buyer Persona and how to create it?
General profile: information about your current position, work and family life.
Demographic information: age, sex, geographic location, income.
Identifiers: how you express yourself, what vocabulary you use, personality, what type of channel you prefer to communicate.
Buyer Journey : What is the purpose of their visit to your website/blog/etc.? Find out what the Buyer Journey is .
People segmentation is important in how to create Buyer Personas.